Global Performance Marketing Specialist
Hinomi Pte. Ltd.
Description
About Hinomi
Hinomi is Singapore's top-selling ergonomic chair brand, on a mission to help people work, play, and create in comfort. From our Singapore HQ, we've grown into a global DTC and marketplace business serving customers in 25+ countries, with showrooms in the US, UK, and France. Backed by heavy R&D investment and recognized by Forbes, WIRED, and Tom's Guide — we're scaling fast, and performance marketing is core to that growth engine.
About the Role
We're looking for a self-motivated data-driven Performance Marketing Specialist/Senior Executive to plan, execute, and optimize paid media campaigns across our key markets. You'll own campaign performance across Paid Search & Paid Social, working closely with creative, e-commerce, and data teams to hit acquisition and revenue targets across our DTC (Shopify) and marketplace channels.
This role suits someone equally comfortable in the numbers (with ROAS as key goal) and in the details of ad creative, targeting, and funnel optimization. Seniority (Specialist vs. Senior Executive) will be calibrated based on your experience.
Main Responsibilities
Manage performance-marketing activities, including media planning, buying, and optimization of paid search and paid social channels (Google, Meta, TikTok, etc). Experience with various paid platforms or programmatic is a plus.
Own performance metrics (ROAS, CPA, CTR, conversion rate) and continuously test and optimize to hit targets.
Run structured A/B tests on creative, audience, and landing pages to improve funnel efficiency.
Monitor campaign performance, analyze data insights, promptly optimize underperforming campaigns and present insights and recommendation to leadership.
Collaborate with Creative Team to brief, review, iterate ad creatives to produce high-performing ad assets (static, video, UGC).
Collaborate with the e-commerce team to align paid campaigns with promotions, launches, and inventory.
Manage relationships with ad platform reps and external agencies/vendors where applicable.
Ideal Candidate
Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience).
2-5 years of experience, with at least 2 years hands-on performance marketing experience on Google Ads, Meta Ads, TikTok Ads). Ideally in e-commerce/DTC, a media agency, or a similarly fast-paced consumer brand.
Able to identify key metrics for paid media success, possesses a keen eye for data analysis, and know how to leverage data to optimize campaign performance.
Result-oriented and capable of independently tracking core KPIs such as ROAS, developing campaign strategies based on performance metrics.
Comfortable working with international teams across both Eastern (China) and Western (US, EU) cultural background.
Experience managing paid advertising campaigns for North America and Europe markets will be an added advantage.
Why Join Hinomi
Be part of a Forbes-recognized, award-winning brand scaling globally from Singapore.
Direct ownership of budgets and strategy. Your work has visible, measurable impact.
Collaborative, fast-moving team with real growth trajectory into new markets.