Global Retail Director :Hisense Global Marketing Center| Qingdao,Shandong, China

We are looking for an experienced Global Retail Director to lead the retail strategy and capability development for Hisense's global markets. This position is based in Qingdao, China.

As a key bridge between Global Headquarters and overseas markets, you will be responsible for developing global retail strategies, strengthening retail channels and execution standards, and driving consumer experience and business growth across international markets. You will work closely with Sales, Marketing, Product, E-commerce, Supply Chain, and Country Teams to improve retail performance and market competitiveness.

Key Responsibilities

Global Retail Strategy & Planning

• Develop global retail strategies, operating models, and annual plans based on market trends, consumer insights, and business objectives.

• Develop and optimize retail channel strategies across international markets, including modern trade, specialty retail, branded stores, shop-in-shop, and e-commerce.

• Identify new retail opportunities and develop scalable retail models for overseas markets.

Retail Excellence & Execution

• Establish global retail standards covering store layout, visual merchandising, product display, promotions, and consumer experience.

• Drive retail execution and productivity improvement across markets.

• Develop and share retail best practices, tools, and guidelines with regional and country teams.

• Monitor key retail KPIs, including sell-out, store productivity, conversion, and market performance.

Channel & Commercial Management

• Strengthen relationships with key retailers, distributors, and strategic retail partners.

• Support country teams in developing key accounts and expanding retail coverage.

• Collaborate with Sales and Marketing teams to improve product presentation, promotional execution, and in-store performance.

• Work with E-commerce teams to strengthen omnichannel retail development and consumer engagement.

Business & Team Leadership

• Analyze retail performance, competitive activities, and market trends to identify business opportunities and improvement areas.

• Lead cross-functional global retail projects and ensure effective execution across markets.

• Build and develop a high-performing global retail team and strengthen retail management capabilities across overseas organizations.

Requirements

Education & Experience

• Bachelor's degree or above in Marketing, Business Administration, Retail Management, International Business, or a related discipline.

• Minimum 5 years of experience in retail, channel management, trade marketing, sales, or consumer goods.

• Proven experience in retail strategy, channel development, and retail operations.

• Experience in consumer electronics, home appliances, FMCG, or other durable consumer goods is preferred.

• International or regional retail management experience is highly preferred.

Skills & Competencies

• Strong business and commercial awareness.

• Strong understanding of retail channels, consumer behavior, and retail operations.

• Experience in retail excellence, visual merchandising, or omnichannel development is a plus.

• Strong analytical, strategic thinking, and problem-solving skills.

• Excellent communication, stakeholder management, and leadership skills.

• Comfortable working in a global and multicultural environment.

• Fluent English is required. Chinese proficiency is a plus.

• Willingness to travel internationally when required.