Google Ads Specialist
Oneness M&C Pte Ltd
Description
Key responsibilities
Plan, set up, manage and optimise Google Ads campaigns based on business objectives
Conduct keyword research and identify relevant search terms and opportunities
Create and manage Search, Display, Performance Max and other relevant Google Ads campaigns
Monitor campaign performance, including impressions, clicks, conversions, CTR, CPC and ROAS
Analyse campaign data and identify areas for improvement
Optimise keywords, bids, budgets, ad copy, targeting and campaign settings to improve performance
Conduct A/B testing on ad copy, keywords, audiences and campaign strategies
Monitor search terms and manage negative keywords to improve traffic quality
Manage daily and monthly advertising budgets and ensure spending is aligned with campaign objectives
Track leads, conversions and other relevant campaign results
About you
Hands-on experience managing Google Ads campaigns is required
Proven experience in Google Ads / PPC / Paid Search
Strong understanding of Google Ads campaign setup, keyword targeting, bidding and optimisation
Familiar with Google Analytics and Google Tag Manager
Experience with conversion tracking and campaign performance analysis
Comfortable working with advertising data, metrics and performance reports
Strong analytical and problem-solving skills
Able to manage multiple campaigns and budgets independently
Good understanding of digital marketing and paid advertising principles
Strong attention to detail and willingness to continuously optimise campaign performance