Graphic Designer (Digital & Social)

Role Overview

We are building digitally native fashion and beauty brands under an incubation
platform.

This role focuses on translating brand identity into high-performing website and
social media assets with strong speed and execution capability.

We are looking for a designer who is AI-augmented, platform-native, and
commercially aware.

Core Responsibilities

1. Website & E-Commerce Assets
(Primary Focus)

• Design homepage banners, landing pages, campaign visuals


• Create product page modules (feature highlights, ingredient stories, comparison charts, etc.)


• Adapt visuals for marketplace environments


• Support A/B testing with multiple design variations


• Maintain scalable digital design systems across SKUs

2. Social Media Content Production

• Produce static and short-form assets for:


• TikTok


• Instagram


• RedNote (nice to have)


• Develop templates for repeatable content output


• Support campaign launches and drops


• Ensure visual consistency while adapting to platform behavior

AI-Driven Productivity (Important Requirement)

We expect strong working familiarity with AI tools to accelerate output and
ideation.

Examples:

• AI image generation for rapid concept exploration


• AI-assisted layout experimentation


• Prompt-based variation generation


• AI mockups for fast visualization


• Workflow automation to increase productivity

The expectation is faster ideation cycles and higher output quality — not dependence on AI without design judgment.

Ideal Profile

• 2–4 years experience in digital design


• Strong portfolio in e-commerce or social media content


• Experience in fashion or beauty brands preferred


• Comfortable working in fast-paced environments


• Strong typography and layout fundamentals


• Basic understanding of conversion-driven design

Nice to Have:

• Experience designing for China platforms (RedNote / Douyin)


• Exposure to cross-border or multi-market brands


• Basic motion / short video editing skills

What Success Looks Like

• Able to produce multiple strong visual directions quickly


• High-volume, high-quality output


• Designs contribute to engagement and conversion


• Efficient use of AI to increase creative velocity


• Strong collaboration with marketing and product teams