Graphic Designer
Polar Puffs & Cakes Pte Ltd
Description
About us
Polar Puffs & Cakes Pte Ltd is a dynamic and innovative bakery and confectionery company, with 100 years of heritage. An established household brand, dedicated to creating delightful treats that bring joy to our customers.
With a commitment to quality, creativity, and excellence, we have established ourselves as a trusted name in the baking industry. Our team is passionate about combining traditional baking techniques with contemporary design to deliver exceptional products and experiences. We pride ourselves on fostering a people-centric, collaborative, creative environment where talented individuals can thrive and contribute to our continued success.
About the role
We are seeking a talented Graphic Designer to join our creative team on a full-time basis at our location in the Woodlands North Region. In this role, you will be at the heart of our brand's visual identity, creating compelling and eye-catching designs that communicate our brand story and captivate our audience. You will work across a diverse range of design projects, from packaging and marketing materials to digital assets and in-store displays.
This position plays a crucial role in establishing and maintaining Polar Puffs & Cakes' visual presence across all touchpoints, ensuring consistency, impact, and alignment with our brand values.
Key responsibilities
Develop and design visually appealing packaging concepts for our bakery and confectionery products that reflect brand identity and appeal to our target market
Responsible for the conceptualization and timely adaptations of festive promotional campaigns and retail marketing collaterals (brand guide, packaging, etc) in accordance with brand guidelines
Create marketing and promotional materials including brochures, flyers, posters, social media graphics, and digital advertisements
Design and develop online to offline marketing materials such as brochures, banners, packaging, logos, tentcards, posters, press advertisements, online banners/artworks, social media content, large format printing collaterals, as well as cake designs and other digital assets.
Assist other departments including but not limited to B2B, Corporate Sales, Retail, IT departments on their design-related materials
Working with key character licensors for the development and submission of cake visuals and marketing materials.
Reviewing final layouts and suggesting improvements when necessary.
Knowledge of using artificial intelligence (AI) tools to achieve design efficiency
Liaise with vendors, agencies as well as partners to ensure optimal output of finalised materials
Produce high-quality digital assets for website, e-commerce platforms, and social media channels
Maintain and apply brand guidelines consistently across all design outputs to ensure a cohesive brand image
Incorporate customer feedback and iterate designs to meet project requirements and business objectives
Manage multiple design projects simultaneously whilst meeting agreed deadlines and quality standards
Stay current with design trends, tools, and technologies to continually enhance the quality of our visual communications
Any other duties as assigned by the management
What we're looking for
Diploma or degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience demonstrating strong design capabilities
Proven experience as a Graphic Designer with a portfolio showcasing packaging design, branding, and marketing collateral
Proficiency in industry-standard design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign), with expertise in at least two of these applications
Strong understanding of colour theory, typography, composition, and visual hierarchy principles
Experience in packaging design and knowledge of print production processes, specifications, and requirements
Excellent attention to detail with the ability to produce pixel-perfect designs and proofs
Strong communication skills and ability to effectively present design concepts and rationale to stakeholders
Ability to work collaboratively within a team environment whilst also managing projects independently
Creative problem-solving skills with the ability to translate ideas into visually compelling designs
Understanding of digital design for web and social media platforms is highly desirable
Minimum 3 years' experience working in a similar capacity, with the food, beverage, or retail industry advantageous
What we offer
An established Brand with an inclusive work culture and environment.
Opportunity to work on diverse and creative projects that directly impact our brand presence and market success
Professional development and training opportunities to enhance your design skills and stay current with industry trends
Collaborative and supportive work environment that values creativity, innovation, and continuous improvement
Access to modern design tools, technology, and resources to facilitate your best work
Flexible working arrangements and work-life balance initiatives to support your wellbeing
Competitive staff benefits and discounts on our delicious bakery and confectionery products
Clear career progression opportunities within the creative team and broader organization
Apply now
If you are a creative and talented Graphic Designer with a passion for design excellence and a portfolio that demonstrates your capabilities, we would love to hear from you. Please submit your CV, a brief cover letter, and links to your portfolio or examples of your work. Join us in bringing visual delight to Polar Puffs & Cakes and our valued customers.
We regret that only shortlisted candidates will be notified.