Growth & Behavioral Marketing Strategist

What You’ll Do

Growth Strategy & Campaigns

• Plan and execute high-impact campaigns to drive bookings and revenue growth


• Optimize promotional strategies (e.g. early bird, seasonal campaigns) to maximize conversion


• Identify and test new growth opportunities across digital and offline channels

Behavioral Marketing

• Apply consumer psychology principles (e.g. scarcity, social proof, anchoring) to improve conversion rates


• Develop high-performing messaging for ads, landing pages, and social media


• Design and run experiments (A/B testing) to continuously improve performance

Digital Marketing Execution

• Manage and optimize key channels including Instagram, TikTok, Google Ads, and SEO


• Execute CRM campaigns across the customer lifecycle (acquisition, retention, reactivation)


• Track, analyze, and report campaign performance using data and dashboards

Customer Insights & Optimization

• Analyze customer behavior to identify drop-offs and conversion opportunities


• Improve the booking journey to reduce friction and increase conversion rates


• Translate insights into actionable improvements in targeting, positioning, and messaging

• Bachelor’s degree in Marketing, Business, Psychology, or a related field


• Minimum 1 year of experience in growth, performance marketing, or similar roles


• Strong understanding of consumer psychology and digital marketing principles


• Experience in campaign execution, analytics, and performance optimization


• Data-driven mindset with strong analytical and problem-solving skills


• Ability to thrive in a fast-paced, startup environment

• A strategic thinker who understands full conversion funnels, not just content creation


• Creative yet analytical — you test, iterate, and optimize based on data


• Curious and insight-driven, with a strong interest in consumer behavior


• Hands-on executor who can both plan and execute campaigns end-to-end