Growth Marketing Excutive
ULC ACADEMY PTE. LTD.
Description
About ULC Academy
ULC Academy is a premium language and academic advancement institute based in Orchard, Singapore. We specialize in adult language training, academic pathway preparation, and international education progression programs.
We are expanding and looking for a results-driven Growth Marketing Executive to build and scale our lead generation engine.
Job Overview
This role is responsible for driving qualified leads, optimizing conversion funnels, and supporting revenue growth. The ideal candidate is performance-oriented, data-driven, and experienced in digital marketing within the education or service sector.
Key Responsibilities
1. Content & Digital Campaign Management
Plan and execute digital campaigns across Meta, Google Ads, TikTok, Xiaohongshu, and other relevant platforms
Develop compelling marketing content (ad copy, landing pages, short-form videos)
Manage and optimize paid advertising budgets to achieve cost-per-lead (CPL) targets
2. Lead Management & CRM Optimization
Monitor, qualify, and track inbound leads
Work closely with Education Consultants to ensure smooth handover and conversion
Improve lead nurturing workflows and automation processes
3. Data Analysis & Performance Optimization
Track campaign KPIs (CPL, conversion rate, ROAS, CAC)
Conduct A/B testing and funnel optimization
Prepare weekly and monthly performance reports
4. Campaign & Event Strategy
Plan lead-generating campaigns (e.g., free trials, workshops, seminars)
Coordinate offline and online promotional activities
Identify strategic partnerships to expand lead sources
Requirements
Diploma or Degree in Marketing, Business, Communications, or related field
Minimum 2 years of experience in digital marketing or growth marketing
Proven track record in performance marketing and lead generation
Hands-on experience with Meta Ads Manager and Google Ads
Strong analytical skills and data interpretation capability
Experience in the education industry is an advantage
Key Performance Indicators (KPIs)
Monthly qualified leads target
Cost per lead (CPL) benchmark
Conversion rate improvement
Revenue contribution from marketing campaigns
Compensation Structure
Competitive base salary
Performance-based incentives tied to lead generation and revenue targets
Career progression opportunities within a fast-growing education group
Why Join Us
Direct impact on business growth and strategy
Fast decision-making environment
Opportunity to scale regional education projects