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Growth Marketing Manager (1 year contract)

WPP PRODUCTION PTE. LIMITED

Contract People's Park, Central Region Mid Level Competitive
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Description

A Hybrid working model


We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.


Roles & Responsibilities: 


Growth strategy and Execution strategy



  • Develop and execute end-to-end growth marketing strategies to drive acquisition, activation, and retention

  • Own campaign performance across paid, owned, and earned channels (e.g., social, search, display, affiliates, CRM)

  • Translate brand campaigns into performance-driven executions that deliver measurable ROI


Data Analytics



  • Analyze campaign performance and customer behavior to uncover growth opportunities

  • Build dashboards and reports to track funnel performance and marketing effectiveness

  • Use insights to inform creative, messaging, and channel strategies


Performance optimisation



  • Continuously run A/B tests on creatives, targeting, and landing pages to improve conversion rates

  • Monitor key metrics (CAC, LTV, conversion rates) and adjust strategies to maximize efficiency


Integrated campaigns and creative development



  • Lead end-to-end integrated campaigns across paid, owned, and earned channels

  • Work closely with Creative team and/or agency to develop culturally relevant, standout campaigns

  • Ensure campaigns are designed with both brand impact and measurable outcomes in mind

  • Guide development of high-performing, insight-driven creatives across digital platforms

  • Partner with agencies to continuously evolve messaging, formats, and storytelling

  • Balance brand-building with conversion by optimizing creative based on performance insights


Ideal skills/ experience: 



  • University Degree. Degree in Marketing and Communication or Business or Advertising, or Digital Marketing preferred

  • 4–7 years of experience in growth marketing, performance marketing, or digital marketing 

  • Strong understanding leading brand campaigns with measurable business impact 

  • Proven track record of driving measurable growth and optimizing campaign performance 

  • Experience with creative communications development.

  • Experience with analytics tools (e.g., Google Analytics, Power BI, Tableau, etc.) 

  • Strong analytical mindset with the ability to translate data into actionable insights 

  • Highly data-driven with a test-and-learn mindset 

  • Creative thinker who can balance brand and performance 

  • Agile and adaptable in a fast-paced environment 

  • Strong ownership and bias for action

  • Excellent communication and stakeholder management skills

About WPP PRODUCTION PTE. LIMITED

Description pending