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Growth Marketing Manager

Ask & Embla

Full Time Singapore Mid Level Competitive
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Description

Introduction


The Growth Marketing Manager owns the full customer lifecycle across paid acquisition and retention, with a clear mandate to drive profitable, sustainable growth. This role is accountable for customer lifetime value, acquisition efficiency, and retention health across both brands.


You will lead paid performance and lifecycle marketing (email, SMS, loyalty), manage growth specialists, and act as a key strategic partner to senior leadership by translating data into clear commercial decisions across marketing, product, and operations.


This role is ideal for someone numbers-driven, structured, highly analytical, and comfortable operating in a fast-paced fashion or jewelry e-commerce environment.This role also plays a critical part in shaping how we scale profitably across brands and markets.


What You'll Do


Growth Strategy and Lifecycle Ownership



  • Own the end-to-end growth strategy across acquisition and retention for both brands

  • Ensure acquisition and retention operate as one connected ecosystem, not siloed channels

  • Act as the lifecycle owner, balancing short-term revenue with long-term customer value


    • Paid Ads (Acquisition)



  • Lead paid performance across Meta, Google, TikTok, Pinterest, and emerging channels

  • Own budget allocation, campaign structure, testing frameworks, and optimization strategy

  • Approve paid ad messaging and captions (performance-led, not brand or organic social)

  • Align acquisition strategy with commercial priorities, inventory, and margin realities


    • Retention Marketing (Email, SMS, Loyalty)



  • Own all lifecycle channels including email, SMS, and loyalty

  • Oversee flow strategy, campaign planning, testing, and ongoing optimization

  • Drive repeat purchases, reduce churn, and improve customer engagement depth

  • Research, Plan and Present retention strategies and performance clearly to senior stakeholders


    • Data, Insights & Decision-Making



  • Define, track, and report on key growth metrics: CLV, CAC, churn, repeat rate

  • Translate complex data into clear insights and actionable recommendations

  • Partner closely with product, commercial, and operations teams when data signals risk or opportunity

  • Serve as a trusted source of truth for lifecycle and performance insights


    • Operational Flexibility & Problem Solving



  • Step into tactical execution during lean or high-pressure periods

  • Repurpose existing assets or identify alternative solutions to keep growth moving

  • Identify high-leverage opportunities (e.g. paid content testing, signal-based targeting, lifecycle experimentation)


    • Team & Stakeholder Management



  • Manage and mentor Paid Performance and Retention specialists

  • Set clear priorities, frameworks, and performance expectations for the growth team

  • Work closely with senior managers across marketing, product, CRM, and commercial

  • Be the primary owner of growth performance narratives and lifecycle planning


    • Who You Are


    Required



  • At least 5 years of experience in the marketing field, with focus on paid performance, retention, CRM, or growth

  • At least 2–3 years of leadership or team management experience in marketing, either managing people directly or leading cross-functional initiatives

  • At least 3 years of experience in paid performance, retention, CRM, or growth roles

  • Strong experience managing Meta, Google, Tiktok and Pinterest ads, with proven results in performance improvement

  • Hands-on experience with email and SMS platforms and lifecycle automation

  • Highly analytical, numbers-driven, and comfortable working with cohort analysis, CLV models, and payback calculations

  • Strong communication skills with the ability to work directly with senior stakeholders

  • Highly organized and adaptable in a fast-paced environment

  • Experience in e-commerce, ideally in fashion, jewelry, beauty, or lifestyle


    • Preferred



  • Genuine interest in jewelry, fashion, and style-driven consumer brands

  • Experience managing teams or specialists

  • Experience supporting growth across multi-brand or multi-market environments

  • Strong commercial instincts and comfort working closely with revenue targets


    • About Ask & Embla and Ambi


    Who We Are:



    Ask & Embla is a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch of Ambi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.


    As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.


    Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.


    Ready to Join Us?


    If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply!


    Learn More about Ask & Embla and Ambi:


    Website - https://askandembla.net/


    https://ambi.ooo/


    Instagram - https://www.instagram.com/askemblastore/


    https://www.instagram.com/ambi.ooo/


    Facebook - https://www.facebook.com/AskEmblastore/


    https://www.facebook.com/ooo.ambi/


    Pinterest - https://www.pinterest.com/askemblastore/


    https://www.pinterest.com/ambijewelry/


    TikTok - https://www.tiktok.com/@askandembla_official


    https://www.tiktok.com/@ambi.ooo


    Why Work With Us?


    We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.


    Job Details


    Job Type:


    Full-time


    Expected hours: 40 per week


    Benefits:



  • Hybrid setup

  • Health insurance

  • Dental insurance

  • Paid time-off

  • Employee discounts

  • Professional development opportunities


    • Schedule:


  • Day shift


    • Location:


  • Singapore - 115 KING GEORGE'S AVENUE, Singapore 208561


    • APPLY

    About Ask & Embla

    Description pending

    Visit Website
    Posted 20 days ago