Head of Content - Digital Media

The role is responsible for leading the organisation's content strategy across digital channels, ensuring high-quality, audience-focused content that supports brand visibility and business objectives. The Head of Content will oversee editorial planning, team leadership, SEO-driven content strategy and performance measurement to drive sustainable audience growth.

Client Details

Our client is an established digital marketing agency with a strong presence in Singapore, specialising in performance-driven digital solutions. The company partners with businesses across a range of industries to enhance their online visibility, build credible digital brands, and generate measurable marketing outcomes.

Description

• Develop and lead the organisation's overall content strategy across digital platforms including website, blog, social media and video.
• Oversee the editorial calendar and ensure content initiatives align with audience insights, search intent and business objectives.
• Manage the end-to-end content production process, including briefing, creation, optimisation and distribution across relevant channels.
• Establish and maintain editorial standards, including tone of voice, brand consistency, accuracy, accessibility and SEO best practices.
• Lead, mentor and develop a team of content specialists while implementing scalable workflows, templates and quality assurance processes.
• Work closely with cross-functional teams including marketing, design, development and client-facing teams to deliver integrated digital campaigns.
• Drive content-led SEO initiatives, including information architecture, keyword strategy, internal linking and content optimisation.
• Monitor content performance using analytics tools, translating insights into actionable improvements and experimentation strategies.
• Manage external vendors, agencies and freelancers where required to support content production and distribution.
• Report on content performance and strategic initiatives to senior management, ensuring alignment with broader business goals.

Profile

• Bachelor's degree in Marketing, Communications, Journalism or a related discipline.
• Proven experience in content strategy, editorial leadership or digital content management, ideally within a digital marketing agency or fast-paced digital environment.
• Strong understanding of SEO principles, search intent and content optimisation techniques.
• Demonstrated experience leading and developing content teams and managing multi-channel editorial calendars.
• Strong analytical mindset with the ability to interpret performance data and translate insights into actionable strategies.
• Excellent written and verbal communication skills with a keen eye for detail and storytelling.
• Experience working with cross-functional teams including marketing, design, development and client stakeholders.
• Ability to manage multiple projects in a fast-paced environment while maintaining high editorial standards.
• Familiarity with digital marketing tools, analytics platforms and content management systems is advantageous.

Job Offer

• Opportunity to lead and shape the content strategy for a growing digital marketing organisation.
• A collaborative and dynamic working environment with exposure to diverse clients and industries.
• Leadership role with the opportunity to build and develop a high-performing content team.
• Competitive salary package and opportunities for professional growth and development.

Michael Page International Pte Ltd (Company No. 199804751N) is acting as an Employment Agency in relation to this vacancy. To apply online please click the 'Apply' button. For a confidential discussion about this role please contact Eunice Ho (Lic No: R24125003/ EA No.: 18S9099) on +65 64169811.