Head of Creative

Job Description

We are seeking a visionary Head of Creative to establish and drive our overall marketing creative strategies. This role leads and transforms a dynamic team of highly skilled visual communication designers and copywriters to navigate the ever-evolving digital media landscape, ensuring our creative output is impactful, cohesive, and aligned with the brand’s growth objectives.

Key Responsibilities

Creative Strategy Development

• Develop and execute a comprehensive creative strategy that aligns with the company’s overarching goals and brand vision.




• Lead brainstorming sessions to generate bold, innovative ideas for marketing campaigns, product launches, and promotional events.




• Be a master in media production, continuously exploring new tools and technologies, including generative AI, to push the boundaries of creative output.

Team Leadership and Management

• Foster a collaborative, inclusive, and high-performance team culture that encourages creative excellence, growth, and continuous improvement.




• Uplift the quality of creative feedback, ensuring it is constructive and enables growth across all team levels.




• Facilitate a cross-functional working environment that promotes alignment and collaboration across departments, balancing quality and speed of delivery.

Brand Management

• Ensure all creative work reflects and reinforces the brand’s voice, tone, and visual identity.




• Lead initiatives that evolve the brand identity where relevant, while remaining true to its core essence.




• Maintain consistency in brand messaging across all channels and user touchpoints.

Project Management

• Oversee multiple projects simultaneously, ensuring timely delivery, budget alignment, and high-quality output.




• Define clear project milestones, timelines, and budgets.




• Implement efficient workflows, resource planning, and creative intake processes for scalability.

Collaboration and Communication

• Work closely with Marketing, Product, and Sales teams to align creative strategies with business goals.




• Be a thought partner to Local Heads of Marketing and Campaign teams in shaping communication strategies that resonate with users.




• Present creative concepts and campaign ideas to senior leadership with clarity and rationale.

Structure and Operational Excellence

• Adhere to and uphold company processes while shaping the structure of work within the creative team.




• Define and enforce Service Level Agreements (SLAs) and internal coordination practices to ensure seamless project execution.




• Drive operational excellence across the team by establishing clear documentation, tracking, and communication protocols.

Market Research and Trend Analysis

• Stay ahead of industry trends, competitor activities, and emerging technologies, particularly within the travel and digital sectors.




• Translate insights and best practices into innovative and relevant creative executions.

Performance Metrics and Reporting

• Define KPIs and success metrics for creative campaigns and initiatives.




• Monitor performance and optimize based on data, feedback, and business outcomes.

Vendor and Agency Management

• Manage relationships with external creative partners including agencies, production houses, and freelancers.




• Ensure external work is aligned with internal standards and integrates seamlessly into the broader creative ecosystem.

Specific Creative Development Responsibilities

• Manage and mentor Creative Directors to uphold and elevate the creative bar across projects.




• Guide the Brand Identity Lead and Creative Design Leads to ensure coherence and consistency in voice and experience across all user-facing channels.




• Analyze the team’s strengths, development areas, and passions, and assign team members to roles that optimize performance, engagement, and growth.




• Champion scalable workflows and define best practices that support speed without compromising quality.




• Build strong relationships and foster seamless collaboration with Sales, Marketing, Brand, Product Design, and other key stakeholders.




• Lead coordination and collaboration with creative peers across our offices in Southeast Asia.