Description
About the role
We are looking for an experienced and results-driven Head of E-Commerce to lead and grow our online business across multiple e-commerce platforms. You will be responsible for developing the overall e-commerce strategy, driving online sales and profitability, optimizing marketplace performance, and leading the e-commerce team. This role is ideal for someone who understands both commercial strategy and day-to-day marketplace operations and is passionate about the pet industry.
Key responsibilities
Develop and execute the overall e-commerce strategy to achieve sales, revenue, and profitability targets
Lead the growth of online stores across Shopee, Lazada, TikTok Shop, Shopify, Amazon, and other relevant platforms
Identify new opportunities, channels, products, and strategies to increase online revenue
Develop monthly and quarterly sales plans based on business goals and market trends
Oversee product listings, pricing, promotions, campaigns, vouchers, bundles, and store merchandising
Monitor marketplace performance, rankings, traffic, conversion rates, customer reviews, and overall store health
Own e-commerce revenue and profitability targets and analyze sales, margins, advertising spend, discounts, and promotional costs
Plan and oversee major online campaigns, including platform mega-sale events and seasonal promotions
Lead, coach, and develop the e-commerce team and set clear KPIs and performance targets for team members
Monitor and report key e-commerce KPIs including GMV, revenue, conversion rate, traffic, AOV, and ROAS
About you
Bachelor's degree in Business, Marketing, E-Commerce, Retail Management, or a related field
5+ years of experience in e-commerce, with at least 2–3 years in a leadership or managerial role
Proven track record of growing online sales and managing e-commerce P&L or commercial performance
Strong hands-on experience with platforms such as Shopee, Lazada, TikTok Shop, Shopify, Amazon, or similar marketplaces
Strong understanding of digital marketing, marketplace advertising, promotions, pricing, and conversion optimization
Strong analytical and problem-solving skills
Experience managing and developing an e-commerce team
Excellent communication, organizational, and project management skills
Strong commercial mindset with a focus on both revenue and profitability
Experience in Pet, FMCG, retail, consumer products, or other fast-moving e-commerce categories is highly preferred