Head of Marketing (Beauty)

• Competitive Remuneration Packages

• Drive Brand Growth

• Opportunity to Shape Marketing Strategy

As a Head of Marketing (Beauty), you will be responsible for the following duties:

• Lead brand awareness and demand generation through integrated marketing campaigns, KOL partnerships, content, and ATL initiatives.

• Expand retail and offline sales channels, including department stores, pop-ups, spa/salon partnerships, corporate gifting, and new distribution opportunities.

• Drive e-commerce growth across the brand website and marketplaces (Shopee, Lazada, TikTok Shop), focusing on acquiring new customers and building a dedicated consumer database.

• Develop and scale the skincare marketing team in line with business growth.

• Support regional expansion strategies and prepare the brand for international market growth.

• Own marketing performance, budget, and KPIs, including revenue, customer acquisition, retention, and profitability, while reporting directly to senior leadership.

Requirements:

• Commercially minded with strong ownership of revenue, profitability, and marketing performance.

• Proven experience in brand building and demand generation, translating technical or clinical benefits into compelling consumer messaging.

To apply, simply click on the “apply” button in the job advertisement or alternatively, you can send in your resume via email: APPLY@ALLIEDSEARCH.COM.SG

We regret to inform that only shortlisted candidates will be notified.

ALLIED SEARCH PTE. LTD.
EA LICENSE :        19C9777