Description
Private Education | EdTech | Professional Training
We are looking for a commercially driven Head of Marketing to lead the marketing function for a fast-growing private education and professional training organisation in Singapore.
This is a hands-on leadership role for someone who can own the full marketing funnel — from brand awareness and demand generation to lead acquisition, enrolment and revenue growth.
You will work closely with the CEO, Sales and Student Services teams to build and execute marketing strategies that directly contribute to business growth across both B2C individual learners and B2B corporate clients.
The ideal candidate combines strategic leadership with strong digital and performance marketing capabilities and is comfortable operating in a fast-moving, commercially focused environment.
Key Responsibilities
1. Marketing Strategy & Commercial Growth
Own and execute the overall marketing strategy aligned with business and revenue objectives.
Develop strategies to drive enrolments, qualified leads, customer acquisition and B2B pipeline growth.
Translate business goals into measurable marketing plans, campaigns and initiatives.
Identify new acquisition channels, market opportunities and growth opportunities.
Own marketing performance against key commercial metrics including CPL, CAC, ROAS, conversion rates, ROI and revenue contribution.
2. Performance & Digital Marketing
Lead performance marketing across channels including Google, Meta, LinkedIn, TikTok and YouTube.
Oversee paid acquisition campaigns from strategy and budget allocation through optimisation and reporting.
Drive SEO, content marketing and organic acquisition to strengthen long-term lead generation.
Continuously test and optimise campaigns, landing pages, creatives, audiences and conversion journeys.
Use data and analytics to identify opportunities to improve acquisition efficiency and marketing ROI.
3. CRM, Automation & Lead Nurturing
Own CRM, email marketing and marketing automation strategies.
Develop effective lead nurturing and conversion journeys across the customer lifecycle.
Improve lead qualification, segmentation and re-engagement processes.
Work closely with Sales and Student Services to strengthen lead handover and conversion.
Ensure marketing activities are measurable from lead generation through enrolment and revenue.
4. Brand, Content & Market Positioning
Strengthen the organization's positioning within the education, professional training and digital learning space.
Develop content and campaigns that build credibility, trust and demand.
Oversee thought leadership, learner success stories, client stories and other brand-building initiatives.
Ensure consistent messaging across digital channels and customer touchpoints.
Identify opportunities across webinars, partnerships, Public Relations and industry/community engagement.
5. Team Leadership & Marketing Operations
Lead, manage and develop the marketing team.
Set clear objectives, KPIs and performance expectations.
Hire, coach and develop marketing talent as the function scales.
Manage external agencies, freelancers and marketing vendors where required.
Own marketing budgets and ensure resources are allocated effectively against business priorities.
Build efficient marketing processes suitable for a fast-moving and commercially driven organisation.
6. Cross-Functional Leadership
Work closely with the CEO, Sales and Student Services teams to align marketing priorities with business needs.
Partner with internal stakeholders to improve the full customer journey from awareness to enrolment.
Provide regular reporting and insights on marketing performance, pipeline contribution and growth opportunities.
Use data to make informed decisions and communicate marketing impact to senior leadership.
Requirements
Essential
7–12 years of marketing experience, with meaningful experience in a Senior Marketing Manager, Head of Marketing, Marketing Director or equivalent leadership role.
Direct experience in Singapore's private education, EdTech, professional training or commercial learning sector is strongly preferred.
Proven track record in commercial, growth or performance-driven marketing.
Strong hands-on experience across paid media, digital marketing, SEO, CRM and marketing automation.
Demonstrated experience driving measurable outcomes such as leads, enrolments, revenue, CAC/CPL, ROAS or marketing ROI.
Experience managing and developing a marketing team.
Strong understanding of both B2C acquisition and B2B demand generation.
Comfortable managing marketing budgets and external agencies/vendors.
Strong analytical and data-driven mindset with the ability to turn performance data into actionable decisions.
Strong stakeholder management and communication skills.
Comfortable working in a fast-paced, entrepreneurial and commercially focused environment.
Strong Advantage
Experience marketing professional courses, upskilling programmes, AI/technology training or EdTech products.
Familiarity with the Singapore SkillsFuture and training ecosystem.
Experience working with individual learners and corporate clients.
Experience scaling a marketing function or building a team.
Experience in a high-growth organisation where marketing is directly accountable for commercial outcomes.
Who We're Looking For
We are looking for someone who is:
Commercially minded — understands that marketing must ultimately contribute to revenue and growth.
Hands-on — can get into campaigns, performance data, CRM and acquisition strategy rather than operating only at a high-level strategic level.
Growth-oriented — constantly looks for ways to improve acquisition, conversion and marketing efficiency.
Data-driven — comfortable working with metrics and making decisions based on performance.
Entrepreneurial — able to move quickly, prioritise effectively and operate with limited bureaucracy.
A strong people leader — capable of building, coaching and developing a high-performing marketing team.
Digitally fluent — understands modern performance marketing, automation, AI and evolving digital acquisition channels.
Why Join Us?
Lead the marketing function of a fast-growing private education and professional training organisation.
Own marketing strategy with direct visibility and impact on growth, enrolment and revenue.
Work closely with senior leadership and play a key role in shaping the organisation's next stage of growth.
Build and develop a high-performing marketing team.
Operate in a fast-moving environment where ideas can be tested, implemented and measured quickly.
Location: Singapore
Work Arrangement: Onsite
Employment Type: Full-time