Description
What you'll be doing
Developing and implementing comprehensive marketing plans to promote our FnB brands and drive sales
Overseeing the creation and distribution of engaging marketing content across various channels, including social media, digital platforms, and traditional media
Collaborating with cross-functional teams to align marketing initiatives with the company's broader objectives
Analyzing market trends, consumer insights, and campaign performance to inform data-driven decision making
Managing and mentoring a team of marketing professionals to ensure the successful delivery of campaigns
Staying abreast of industry developments and identifying opportunities to optimize marketing strategies
Liaising with external agencies, vendors, and partners to ensure the efficient execution of marketing activities
What we're looking for
Minimum 5 years of proven experience in a senior marketing role, preferably within the FnB industry
Strong strategic and analytical skills, with the ability to translate data insights into effective marketing campaigns
Excellent project management and stakeholder management skills, with a track record of delivering successful marketing initiatives
Exceptional communication and presentation skills, with the ability to effectively engage with cross-functional teams and internal/external stakeholders
Proficiency in digital marketing tools and platforms, with a deep understanding of SEO, social media, and content marketing
A creative mindset and the ability to think outside the box to drive innovation and differentiation
Proven experience in leading and developing high-performing marketing teams