Head of Marketing (Marketing Manager)

Why Join Us? 

This is a high-impact leadership position offering the autonomy to shape the future of marketing within the organisation - spanning brand and storytelling, growth initiatives, lifecycle engagement, and community development.

The Head of Marketing will be responsible for developing a future-ready marketing organisation that integrates brand management, growth strategy, lifecycle marketing, partnerships, and community-building — while continuing to optimise existing performance channels. You will lead a multi-disciplinary team and work closely with cross-functional stakeholders to drive sustainable user growth and revenue expansion. The decisions made in this role will directly influence the company’s growth, over the next 3–5 years.

What You’ll Lead 

•        Build and scale consumer lifecycle & retention capabilities 

•        Own full-funnel marketing across brand, growth, lifecycle and performance

•        Drive user growth, experimentation, and growth loops 

•        Define and elevate brand strategy, positioning, and storytelling 

•        Lead GTM strategy for new features, products, and revenue lines 

•        Lead integrated brand and acquisition campaigns across digital and offline

•        Manage marketing budget, forecasting, channel ROI and measurement frameworks

•        Mentor and develop high-performing marketing team 

•        Build new capabilities: Growth, brand, lifecycle. affiliate/ influencer

•        Develop viral, affiliate, influencer & community marketing engines 

•        Strengthen CRM segmentation, automation, and lifecycle journeys 

•        Oversee paid marketing, SEO, social, and omnichannel campaigns 

•        Partner closely with Product, Data, Sales, Media, and Editorial teams 

•        Any other duties assigned from time to time

Job Requirements

Must-Haves

•        8+ years in marketing, ideally in tech, platforms, e-commerce, or marketplaces 

•        Strong martech and analytics skillset (CRM, CDP, automation, attribution, GA4, funnels, cohorts) 

•        Proven success in user acquisition, onboarding, engagement, and retention 

•        Hands-on experience with lifecycle marketing and growth frameworks 

•        Strong brand strategy and creative storytelling capabilities 

•        Experience leading GTM for product/features 

•        Ability to coach, mentor, and upskill marketing teams 

•        Strong cross-functional collaboration with Product, Data, Sales, Media, Editorial 

•        Experience managing budgets, ROI, and performance across channels 

•        Strong track record building new functions from scratch (growth, lifecycle, brand, affiliate, influencer) 

Nice-To-Haves 

•        Experience in a multi-sided marketplace 

•        Background in community, influencer, affiliate, or partnership marketing 

•        Familiarity with AI-driven marketing workflows 

•        Experience in media + commerce hybrid organisations 

•        Passion for cars or understanding of the automotive lifecycle 

•        Comfortable with brand safety, Public Relation management and crisis comms