Head of Marketing

We are seeking a dynamic Head of Marketing to lead, mentor, and empower a multidisciplinary team spanning brand, digital, performance, and customer engagement. As part of a leading aesthetic group with a diverse portfolio of beauty and wellness brands, you will balance strategic vision with hands-on execution, orchestrating impactful marketing initiatives that strengthen brand presence, drive customer acquisition, and deliver measurable business growth.

• Lead and develop a high-performing marketing team across paid advertising, creative & design, partnerships, CRM, digital performance, and customer engagement, while managing external agencies and freelancers.


• Shape and execute integrated marketing strategies and plans for each brand, balancing brand-building with performance marketing to drive consistent customer acquisition, retention, and measurable ROI.


• Build and strengthen brand identities across the portfolio, ensuring consistent messaging, visuals, and customer engagement that foster trust, loyalty, and differentiation.


• Oversee digital channels and campaigns (social media, SEO/SEM, website, CRM) to generate high-quality leads, optimise the conversion funnel, and deliver bookings, visits, and sales.


• Champion data- and AI-driven marketing, leveraging insights, automation, and predictive analytics to set clear KPIs, personalise customer journeys, and continuously optimise performance.


• Foster collaboration across portfolio brands, cross-functional teams, and external partners, aligning marketing with business priorities and leveraging synergies to maximise reach and efficiency.


• Own the marketing budget and resources, ensuring efficient spend and effective allocation between short-term performance and long-term brand growth.


• Stay ahead of industry and consumer trends, bringing innovation and fresh thinking to keep the brands competitive and relevant.

• Degree in Marketing, Business, or a related field.


• 8–10 years of marketing experience, with at least 5 years in a senior leadership role managing teams and external partners.


• Proven track record in multi-brand, consumer-facing industries (healthcare, beauty, wellness, lifestyle, or retail experience is a plus).


• Strong people leadership skills, with experience building and inspiring high-performing marketing teams and managing agencies.


• Expertise in digital and performance marketing, CRM, and brand storytelling, with hands-on use of AI tools to drive customer insights, personalisation, and optimisation.


• Strategic yet execution-focused, with a collaborative mindset, strong analytical skills, and the ability to deliver measurable business growth.