Head of Southeast Asia Publishing

Job Responsibilities

• Regional Strategy & Growth: Conduct in-depth analysis of the Southeast Asian gaming market and formulate long-term publishing roadmaps for the region; take overall ownership of Southeast Asia’s revenue and user base targets, and fuel growth in user acquisition, retention and monetization.

• Publishing System Establishment: Restructure end-to-end Southeast Asian publishing workflows, expand local distribution channels and emerging platforms; lead game launches and full-lifecycle management, and build HoYoverse’s brand awareness and reputation across Southeast Asia.

• Localized Operations & Compliance: Deliver deep localization aligned with Southeast Asian local cultures and community ecosystems; establish regional compliance frameworks, demonstrating solid knowledge of regulations including the CCPA to ensure stable and sustainable business operations.

• Integrated Marketing & Ecosystem Development: Align online and offline marketing resources, oversee large-scale marketing campaigns; foster partnerships with local platforms, media and other stakeholders to amplify brand influence.

• Team Management & Cross-functional Collaboration: Oversee regional teams across time zones and coordinate resources between headquarters and local markets; feed Southeast Asian market and user insights back into global product and operational strategies.

Job Requirements

• A minimum of 8 years of professional experience in the gaming or internet industry; candidates with proven track records of building Southeast Asian market presence from scratch and successful cross-platform/mobile game publishing launches in Southeast Asia are preferred.

• Deep understanding of user cultures, spending behaviors and multi-device ecosystems across key Southeast Asian markets, with strong awareness of compliance risks.

• Results-driven mindset, complemented by growth thinking, creative campaign planning capabilities and data-informed decision-making skills.

• Prior startup experience or experience launching projects from zero to one is a plus; proficient user of AI tools with strong curiosity to explore emerging technologies.