Description
About Us
Located at Lifelong Learning Institute in Singapore, Vertical Institute prepares individuals for the jobs of tomorrow by delivering in-demand skills through practical, industry-relevant training that drives real career outcomes. To date, Vertical Institute has trained over 40,000 learners, supporting professionals at different career stages as they upskill and stay competitive in a fast-changing economy.
The institute offers a broad range of courses spanning technology, data, AI, digital disciplines, and essential workplace skills, combining hands-on learning with real-world applications. Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
Our mission is to empower professionals with practical, in-demand skills that stand the test of time, helping them adapt confidently as industries and roles continue to evolve.
We are currently seeking experienced professionals to join us as Digital Marketing Instructors.
About the Course
Vertical Institute’s Digital Marketing Course provides professionals with a strong foundation in modern digital marketing strategies, including:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
-
Google Ads and Google Analytics - Social media content optimization
- Campaign tracking and performance analysis
The course is conducted via live Zoom sessions, typically during weekday evenings or weekends, led by instructors with real-world experience.
Key Responsibilities
- Conduct live online lessons in digital marketing using Zoom
- Deliver engaging and beginner-friendly sessions on:
- SEO best practices
- Google Ads and SEM campaign management
- Google Analytics and performance tracking
- Social media marketing strategies
- Use real-world examples and case studies to guide learners through marketing concepts
- Provide mentorship and feedback to support student learning
- Continuously refine teaching approaches based on feedback
Requirements
-
ACTA/ACLP certification (Singapore Workforce Skills Qualifications) -
Minimum 5 years of experience in the Finance industry, applying digital marketing techniques - Strong expertise in digital marketing tools and platforms, including:
Google Ads
Google Analytics
SEO/SEM platforms
Social media ad management tools
- Excellent communication and instructional skills, with the ability to simplify complex marketing concepts
- Confident Zoom facilitator with a professional remote teaching setup (camera, microphone, stable internet)
- Prior teaching or training experience is an advantage