Integrated Digital Marketing Specialist

Job Description:

• Plan and execute content calendars across Meta, Instagram, TikTok, LinkedIn


• Schedule and publish content, ensuring consistency and quality


• Manage community engagement and interactions


• Develop integrated content strategies aligned with campaign objectives


• Generate creative ideas across digital and offline touchpoints


• Adapt messaging for different platforms (social, press, on-ground activations)


• Work closely with creative teams to execute campaigns


• Track and analyse performance across digital platforms (engagement, CTR, conversions)


• Prepare reports with insights and optimisation recommendations


• Monitor campaign effectiveness across both digital and media channels


• Support planning and coordination of traditional media campaigns (e.g. print, radio, OOH)


• Liaise with media partners, publishers, and vendors where required


• Assist in drafting press releases and media angles


• Work alongside PR/media teams to amplify campaign reach


• Ensure consistency of messaging across digital and offline channels


• Support end-to-end campaign execution across digital and traditional channels


• Assist with paid media (boosting, basic optimisation)


• Coordinate timelines across stakeholders (internal + external)


• Identify opportunities to integrate digital with offline/media efforts


• Conduct competitor and market analysis


• Recommend improvements based on cross-channel performance


• Any ad-hoc duties as directed

Job Requirements:

• Candidate must possess at least Diploma in Digital Marketing / Marketing / Mass Communications / Creative / Media and Advertising or related marketing disciplines


• Minimum 2 years of relevant experience in digital marketing, integrated marketing or media


• Experience in social media + exposure to traditional/media campaigns


• Demonstrable experience in marketing data analytics and tools


• Strong understanding of content strategy and campaign planning


• Ability to interpret data and generate actionable insights