Japan Media & Partnership Lead

Roles & Responsibilities

Company Description

Zuler is a global leader in remote desktop and cloud computing technologies, specializing in ultra-low latency, high-resolution solutions with their proprietary ZeroSync® Engine. With millions of users and enterprise subscribers worldwide, Zuler is revolutionizing connectivity and accessibility to high-performance computing. The company is backed by significant investments, patents, and a diverse team of industry experts.

Our proprietary product, DeskIn, is a fast-growing remote desktop platform used by creators, gamers, and professionals worldwide. As we expand into Japan, we’re hiring a marketing leader to build our Japan business from zero to one — driving awareness, organic growth, and user acquisition across digital and influencer channels.

What You’ll Do

• Lead DeskIn’s Japan marketing strategy, from planning to execution.

• Localize brand positioning, messaging, and creative to fit Japanese audiences.

• Drive new user acquisition and ROI-positive growth via Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews, and social media.

• Build and scale influencer/KOL marketing, managing creators on YouTube, TikTok, Instagram, and X.

• Grow organic traffic and brand presence through SEO, AEO, GEO, content, and community initiatives.

• Develop strategic partnerships with creators, tech communities, and local brands.

• Use analytics tools (GA4, GTM, Looker) to optimize performance and report clear business impact.

• Manage Japan-based freelancers and agencies for design, media, and Public Relations support.

What We’re Looking For

• 4+ years in consumer or tech marketing; 2–4+ years leading growth in Japan.

• Proven success in building B2C brands from scratch in Japan.

• Deep knowledge of Japan-specific marketing channels (Google Ads, Yahoo! JAPAN Ads, LINE, SmartNews).

• Hands-on experience with influencer marketing, organic social growth, and SEO/AEO/GEO.

• AI-savvy and data-driven, comfortable using AI tools for content, targeting, and analysis.

• Excellent analytical and communication skills.

• Native-level Japanese proficiency is needed to communicate with Japanese end-users and external stakeholders

What Success Looks Like

• Strong new user and paid conversion growth

• Positive ROI and efficient CPA

• Expanding organic traffic and keyword share

• High-performing creator and partner ecosystem

• Growing DeskIn brand visibility in Japan

Why Join DeskIn

• Build Japan from the ground up with creative freedom and ownership

• Work directly with a global HQ team in Singapore

• Be part of one of Asia’s fastest-growing remote-tech innovators

• Shape global best practices in AI-driven, performance-first marketing