Junior Social Media & Content Executive (Part-Time)

Job Summary

The Junior Social Media & Content Executive (Part-Time) supports the Marketing team in executing social media content across multiple platforms, with a strong emphasis on on-site content creation and growing brand presence in the Chinese market through Xiaohongshu (RED). This is a junior, hands-on role involving filming, editing, posting, basic performance tracking, and design support for marketing collaterals.

Key Responsibilities

Social Media Content Creation & Management

• Plan, film, edit, and publish content across TikTok, Instagram (Posts, Stories, Reels), Facebook, YouTube (Shorts), and Xiaohongshu (RED)

• Capture content on-site at the park as required

• Create short-form video and static content aligned with brand guidelines

• Write captions, select hashtags, and optimise posts for each platform

Xiaohongshu (RED) & China Market Focus

• Execute content tailored for the Chinese market

• Research trends, formats, hashtags, and competitor activity on Xiaohongshu

• Support follower growth, engagement, and brand awareness on Chinese platforms

• Assist with Chinese-language content adaptation or coordination where required

Content Planning & Scheduling

• Create and manage a monthly social media content calendar

• Plan content around campaigns, promotions, and seasonal initiatives

• Ensure timely posting and delivery across platforms

Performance Tracking & Reporting

• Track views, reach, engagement, clicks, and follower growth

• Prepare basic monthly performance reports with insights

Design & Marketing Collateral Support

• Design basic marketing materials such as posters, flyers, small-format print materials, and simple digital assets

• Support ad-hoc design requests from the marketing team

• Ensure consistency with brand guidelines

Team Collaboration

• Work closely with marketing, operations, and on-ground teams

• Assist with other marketing-related duties as assigned