Key Account Manager, On Premise – Singapore, Penfolds
Treasury Wine Estates
Description
About us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
The role holder will execute distribution and promotional strategies for Penfolds to drive customer engagement and exceed annual budget within the on-trade channel.
Strengthen Penfolds' dominance in Singapore’s on-trade wine category by expanding brand visibility and fostering direct relationships with key customers. In addition, the role holder will gather and analyse market insights to provide actionable intelligence to support strategic decision-making.
Conduct training sessions for sales teams, F&B staff, distributors, or retail teams on wine knowledge. Host events for internal teams or external customers to drive engagement and education.
Managing on-trade customers
Ensure that the on-trade customers achieve the goal objectives agreed with Penfolds:
Identify and develop business opportunities across HORECA, membership clubs, and associations
Build long-term, strategic partnerships with key customers
Develop sales initiatives to strengthen brand presence and maximize revenue potential
Ensure high customer satisfaction through regular check-ins and reviews
Track performance against monthly budget and identify potential risk to the budget
Brand Distribution / Activation
Ensure brand availability and presence in on-trade outlets:
Work on the distribution plan and promotional activity calendar with the customers
Ensure best in class execution, and significantly ramp up our priority brands availability and presence across on-trade outlets
Utilise market insights where relevant to drive category captaincy
Lead in market, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers
Wine Training
Provide training and wine tastings:
Deliver structured wine training programs for customers
Conduct guided tastings and masterclasses across various customer and trade segments
Maintain deep knowledge of the company’s wine portfolio and competitor offerings
Communicate product stories, unique selling points, and wine pairings clearly and passionately
Competitors’ Analysis
Provide market intelligence:
Gather and input competitor intelligence
Pricing analysis of competitors’ products and ensure that we have the right positioning in the market
Provide information on any gaps in the market
Identify opportunities in the market to growing the Penfolds portfolio and recommending investment needs for future growth as appropriate
Presentation and communication of key issues impacting on the business
About you
Business related qualification
5 years of commercial experience within a major FMCG company; preferably in the wine and spirits industry
Excellent relationship building skills
Ability to do wine training to customers
A proven track record of performance and delivery
Strong problem-solving skills
Strong commercial acumen
Brand building oriented
Hands-on individual
Ability to work independently, with minimal supervision, and drive decision making
Wine knowledge and passionate about the industry
Experience of complex and diverse market environments
Attention to detail
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.