Lead Gen Marketing Executive

Key Responsibilities

• Design and implement scalable, AI-enhanced lead generation strategies, integrating predictive analytics and enrichment data to accelerate MQL pipeline growth and conversion.


• Track and report on lead volume, lead quality, conversion rates, and ROI.


• Collaborate with sales on account-based marketing (ABM) programs and ensure messaging is consistent and tailored.


• Collaborate with product and sales teams to tailor messaging per audience/market.


• Conduct A/B tests to improve ad performance, messaging, and conversions.


• Implement marketing automation tools and digital technologies to streamline workflows and consistently meet lead generation and conversion targets.


• Creative mindset with excellent communication and content creation skills.


• Ability to develop compelling marketing materials and storytelling content.

Requirements

• 2-5 years of experience in B2B lead generation, growth, or performance marketing with exposure to campaign storytelling and content localisation.


• Well-versed in customer buying behavior, interest-to-conversion pathways, and market trends in cloud-based software models.


• Familiar with AI-enhanced tools and technology enabled lead-generation methodology.


• Hands-on experience using data orchestration platforms and advanced targeting methods, including predictive lead scoring and behavioral segmentation.


• Strong analytical mindset; confident with campaign reporting and data interpretation.


• Familiarity with SEO, SEM, and content marketing best practices.


• Strong grasp of end-to-end business workflows across multiple departments, enabling effective alignment of solutions with operational needs.


• Experience in SaaS and tech of B2B industries preferred.