Description
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
About the Team:
Own and evolve the seller supply program strategy to drive sustainable livestream supply growth. This role shapes scalable seller programs, validates new initiatives through structured pilots, and supports business decision-making by turning early signals into actionable insights.
Why This Role Matters
This role strengthens seller supply foundations by creating clarity amid uncertainty, enabling teams to scale effective programs while minimizing disruption to execution.
Job Description:
1. Seller Supply & Program Strategy Ownership
- Own the overall structure of seller programs to grow seller livestream activity and performance.
- Define and maintain consistent program logic, eligibility principles, and seller-facing communication
- Translate high-level business objectives into clear, executable seller program frameworks
- Track and support seller supply-related metrics to inform program iteration and prioritization
2. Program Validation & BD Pilot Execution
- Act as the first landing owner for new seller initiatives and emerging directions
- Engage with ~30 early-interest sellers to validate feasibility, readiness, and key constraints
- Design structured pilots with clear scope, expectations, and learning signals
- Synthesize seller feedback and pilot results into insights to support expansion or iteration decisions
3. Cross-team Coordination
- Partner closely with program execution, voucher & budget planning, internal livestream channels, and commercial teams
- Ensure seller program strategy is well-aligned with execution and resource planning
- Surface risks, trade-offs, and dependencies early to support informed decision-making
Requirements:
- Strong ownership mindset with ability to operate under ambiguity
- Strong numerical and commercial sensitivity
- Structured thinking and clear communication
- Comfortable engaging sellers to validate ideas and eager to drive win-win results
- Able to escalate decisions with clarity rather than waiting for instructions