Manager

1.Marketing Strategy & Planning

• Develop and implement effective marketing strategies aligned with the company’s business objectives.


• Prepare annual, quarterly, and monthly marketing plans.


• Identify new market opportunities, customer segments, and potential business areas.


• Monitor market trends, competitor activities, and industry developments.


• Recommend new marketing initiatives to increase company visibility and revenue.

2.Business Development & Lead Generation

• Identify and develop new business opportunities and potential customers.


• Generate leads through online and offline marketing activities.


• Maintain and develop relationships with existing and prospective clients.


• Coordinate with the sales team to convert marketing leads into business opportunities.


• Follow up with potential clients and maintain proper records of enquiries and prospects.

3.Digital Marketing

• Manage the company’s digital marketing activities, including website, social media, email marketing, and online advertising.


• Develop and publish engaging content for platforms such as Facebook, Instagram, LinkedIn, Google, and other relevant channels.


• Plan and manage online advertising campaigns.


• Monitor website traffic, social media engagement, leads, and campaign performance.


• Improve the company's online presence and brand visibility.

4.Branding & Corporate Image

• Develop and maintain a consistent corporate brand image.


• Ensure that company brochures, presentations, advertisements, website content, and promotional materials are professionally prepared.


• Coordinate the preparation of marketing materials, company profiles, brochures, flyers, and other promotional items.


• Promote the company’s services, products, capabilities, and achievements.

5.Customer & Market Research

• Conduct market research to understand customer requirements and market demand.


• Collect and analyse customer feedback.


• Monitor competitors’ pricing, services, promotions, and marketing activities.


• Identify changes in customer preferences and recommend appropriate marketing strategies.

6.Events & Promotions

• Plan and coordinate exhibitions, trade shows, networking events, seminars, and promotional activities.


• Represent the company at relevant industry events and business meetings.


• Coordinate with external vendors, designers, media agencies, and other marketing partners.


• Develop promotional campaigns to attract new customers and strengthen existing relationships.

7.Sales & Internal Coordination

• Work closely with management, sales, operations, and other departments to support business growth.


• Provide marketing support for quotations, tenders, proposals, presentations, and client meetings.


• Coordinate with the sales team to ensure proper follow-up of marketing leads.


• Maintain an updated database of clients, prospects, enquiries, and business contacts.

8.Marketing Budget & Performance

• Prepare and manage the marketing budget.


• Monitor marketing expenditure and ensure that activities are conducted within approved budgets.


• Track the effectiveness of marketing campaigns and prepare performance reports.


• Analyse marketing results and recommend improvements where required.

9.Reporting & Management

• Prepare weekly, monthly, and quarterly marketing reports for management.


• Report on leads generated, client enquiries, campaigns, business opportunities, and marketing performance.


• Present marketing plans, results, and recommendations to senior management.


• Maintain proper records and documentation of all marketing activities.

10.Other Responsibilities

• Maintain confidentiality of company and customer information.


• Ensure all marketing activities comply with company policies and applicable laws and regulations.


• Perform any other marketing, business development, or related duties assigned by management.


• Take initiative to identify opportunities that can improve the company’s market position and business growth.

KeyPerformance Areas (KPIs)

A Marketing Manager may be evaluatedbased on:

• Number and quality of leads generated


• New customers/business opportunities acquired


• Marketing campaign performance


• Customer engagement and retention


• Website and social media growth


• Brand awareness


• Marketing cost effectiveness


• Business development contribution


• Achievement of marketing targets


• Quality and timeliness of management reports