Manager, Digital Commerce & AI

Overview

We are seeking a technical leader to drive the evolution of our digital commerce platforms across APAC. This role will oversee engineering delivery, platform architecture, and performance for a regional Salesforce Commerce Cloud (SFCC) ecosystem. You will collaborate closely with product, engineering, and business stakeholders while leading external vendors and offshore development teams to deliver scalable, high-performing digital commerce solutions.

Responsibilities

Commerce Platform Engineering

• Lead the technical development and architecture of the SFCC B2C platform.


• Drive platform enhancements and ensure scalable, high-quality engineering delivery.

Modern Web & Headless Commerce

• Support the development of headless commerce storefronts and PWA experiences using technologies such as React, JavaScript, and Node.js.


• Ensure seamless integration between the storefront and backend commerce systems.

Platform Integrations

• Oversee integrations between the commerce platform and key systems including CMS, PIM, OMS, payment gateways, and marketing platforms.


• Ensure reliable API-driven architecture across the digital ecosystem.

Engineering Delivery & Vendor Management

• Manage external engineering vendors and offshore development teams.


• Oversee delivery of platform enhancements, system upgrades, and new capabilities.

DevOps & Platform Performance

• Drive best practices in CI/CD pipelines, Git workflows, and DevOps processes.


• Ensure platform reliability, performance optimization, and incident management, particularly during major commercial events.

Requirements

• 7+ years of experience in e-commerce engineering, software development, or digital commerce platforms.


• Strong experience with Salesforce Commerce Cloud (SFCC B2C).


• Experience with modern web technologies such as React, JavaScript, Node.js, or headless/PWA commerce architectures.


• Experience managing external vendors or offshore engineering teams.


• Strong understanding of DevOps practices, CI/CD pipelines, Git workflows, and API-driven architecture.


• Experience integrating e-commerce platforms with CMS, PIM, OMS, payment gateways, or MarTech systems.


• Exposure to AI-driven commerce capabilities such as personalization, recommendations, or intelligent search is a plus.