Manager, Digital Marketing

Company description:

Far East Organization, together with its Hong Kong-based sister company Sino Group, is one of Asia's largest real estate groups. The group has publicly-listed as well as private development and investment companies under its umbrella and operates in Singapore, Malaysia, Hong Kong, China, Taiwan, Australia, Japan, and Hawaii.

Far East Organization operates as a Christian enterprise which seeks to be a community of love and a workplace of grace doing business guided by the eternal truths of Jesus Christ.

Far East Organization is the largest private property developer in Singapore. Since its establishment in 1960 by the late Mr Ng Teng Fong, Far East Organization has been contributing to the transformation of Singapore's urban landscape, having built over 780 developments including 55,000 private homes. It is also the city-state's largest private residential landlord and operates one of the largest hospitality portfolios in Singapore. A one-stop real estate emporium, Far East Organization has development and investment interests across diverse sectors covering mixed-use, residential, hotels, serviced residences, retail, office, self-storage, healthcare and industrial developments.

Far East Organization includes three listed entities: Far East Orchard Limited, a hospitality and property group, Far East Hospitality Trust which consists of Far East Hospitality Real Estate Investment Trust and Far East Hospitality Business Trust, and Yeo Hiap Seng Limited, a 121-year-old industry pioneer of processed food and beverage products in Southeast Asia.

Far East Organization is the winner of 13 FIABCI World Prix d'Excellence awards, the highest honour in international real estate. The Organization was conferred the Best Organisation for Championing Human Capital by Singapore Human Resources Institute (SHRI) in 2021. Far East Organization ranks among the top 50 Singapore's Best Employers 2022 by The Straits Times - Statista.

We are looking for an experienced Digital Marketing professional to lead initiatives that drive property sales and leasing across residential, commercial, industrial, and medical segments. This role oversees marketing operations, digital media, agent engagement, and budget management, while supervising the team and reporting to the Head of Marketing.

• Conceptualize and implement marketing strategies, advertising campaigns and events to promote brand and properties for sales and lease - including residential, commercial, industrial and medical properties.
• Develop cohesive and distinctive marketing, advertising and communication materials for sales, leasing, retention and engagement purposes.
• Responsible for day to day digital and social media activities including planning, uploading campaigns, optimization, and reporting; media planning, buying and execution; trafficking and reporting of media campaigns; and support in the development of media strategies and proposals.
• Measure and report performance of all marketing campaigns and activities, and assess against goals (ROI and KPIs).
• Build strategic partnership, soliciting co-promotional relationships with external partners and aggregators sites.
• Cultivate and manage strong relationships with property agents and their agencies through regular communications and activities.
• Manage and track marketing budget.
• Manage day-to-day function of the department and provide supervision to staff.

• Degree in Marketing or equivalent.
• At least 8 to 10 years of relevant working experience, preferably in multinational companies or real estate industry.
• Flair for copywriting, an eye for creative layout and visualisation.
• Possess strong media buying knowledge and have experience working with media agencies, covering print, OOH, digital and social media channels.
• Well versed with digital (SEO/SEM/Programmatic/DCO) and social media platforms, and able to deliver robust leads acquisition campaigns with detailed tracking and optimisation to improve sales leads and conversion success.