Description
Digital Marketing Duties
Develop and implement digital marketing plans to drive incremental lead targets for all campaign.
An expert in end-to-end digital campaigns, including-digital media channels planning
Proven track records in SEM, SEO, AEO, GEO.
Maximizing impact of content for each media channel.
Social media advertising.
Campaign landing page/website optimization.
Marketing automation.
Email marketing.
Monitoring and fine-tuning campaign performance.
Partner well with Corporate and Programme marketing team to deliver on lead targets.
Provide real-time analysis of campaign performances (daily, weekly, monthly) using applications and CRM such as Power BI and HubSpot.
Work with partners to maintain, monitor, review, analyze, optimize and report on GenAI tools used by the company.
Able to fine-tune marketing strategy and media plans according to above mentioned campaign performance.
The successful candidate must work well in a matrix environment and is a competent outcome driver with agency partners / vendor, as well as management of teammates under the digital marketing team.
Conduct and maintain competitors’ study and report on key metrics performances.
Support marketing events, conferences, etc is expected even if events do not directly concern one’s area of work.
Budget Management
Assist in monitoring marketing budgets allocation against planned marketing activity.
Manage and track all expenditure against approved budgets.
Manage marketing budget based on set objectives and targets.
Managerial Duties
Manage Digital Marketing Executive/Senior Executive in the daily execution of digital marketing duties.
Lead and oversee the monitoring, review and analysis of performance marketing.
Manage all reports of digital marketing campaigns.
Ensure all digital marketing campaigns are launched in a timely manner, and adhere to overall company digital marketing strategy.
Job Requirements
Degree in Marketing, Advertising, Business or equivalent
Minimum 5 to 7 years of relevant experience
Highly proficient in Google Ads, SEO, AEO, GEO, Paid Social Media Marketing such as Meta Ads.
Highly analytical and comfortable with numbers.
Able to handle working in a high-performance environment.
Prior digital marketing, CRM, media planning / buying, and project management experience is essential.
Keen understanding of optimizing digital platforms and use of analytics applications.
Able to collaborate well with cross-functional departments.
Independent and dynamic personality.
Fluent in CRM tools such as HubSpot.
Agency management, proficient outcome driver on budget and deadlines.
Willingness to work on tight deadlines and occasional weekends i.e. Company marketing events if the need arises