Manager Marketing

Job Summary

This role leads a team to deliver DKSH own brands’ (OB) P&L in partnership with the regional OB marketing team, reporting into the Singapore OB GM. 

P&L Management

• Define and propose P&L shape for all brands within the OB portfolio annually. (NS, GM, A&P, EBIT)


• Drive and deliver yearly business results in line with P&L targets.


• Monitor and evaluate effectiveness of campaigns, trade promotions, launches and revising plans as needed to ensure business delivery.


• Monitor & forecast spends in-line with budget

Commercial Strategy

• Define and align short to mid-term 4Ps strategy with stakeholders, partners, and sales team (internal and external) to achieve annual target and sustainable growth for the business


• Craft and implement channel & customer plans & tactics in-line with the 4Ps strategy


• Lead revenue growth management initiatives to achieve group’s revenue and profit goals (SKU rationalization, price pack architecture, customers’ margins, etc)

Marketing & Product Management

• Manage a cohesive portfolio strategy for OB SG by leading innovations/ renovations, sku rationalization in partnership with cross-functional team and regional OB team.


• Lead category strategy for brands in which we are market leaders.


• Work with demand & supply planners to manage right amount of inventory


• Partner with regional team on product sourcing, and cost management


• Lead brand management and ATL/BTL marketing executions for the country, ensuring adherence to regional brand guidelines.


• Prepare product training materials and attend to product related enquiries, and consumers complaints within the company’s guidelines

Team & stakeholder Management

• Directly manages the OB assistant manager, providing clear instructions to deliver against her KPI and coaching for his/her career development


• Indirectly manage supporting functions for OB such as admin, sales, finance, SCM to achieve business goals.


• Interface with regional team and snr management for quarterly business reviews and annual planning for OB.


• Lead meetings with customers and suppliers to achieve OB agenda.

Requirements

• Min. 8 to 10 years of sales & marketing experience in FMCG, ideally within foods category


• Ideal candidate should possess experience in FMCG brand marketing & trade marketing


• Strong analytical and problem-solving skills, with an entrepreneurial spirit and love for developing brands from scratch.


• Experience and exposure to revenue growth management would be an advantage


• Strong bias for action, results driven and team player, with ambitions to lead a team of direct and indirect reports. Previous experience of people management would be an advantage.


• Competent in Microsoft Office applications and data analytical tools.

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