Description
We are hiring suitably qualified candidate for the post of:-
MANAGER, MARKETING
Location: Bukit Merah, Central
Responsibilities:-
· Lead and oversee the full spectrum of the Company’s marketing, branding, advertising, communications, campaigns, events, and promotions.
· Develop and execute strategic marketing plans and budgets (short- to mid-term) aligned with business objectives and performance targets.
· Manage and enhance the Company’s Rewards and Loyalty Programme to drive customer spend, engagement, and retention.
· Deliver market insights through research, trend analysis, and forecasting to support management decision-making.
· Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.
· Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.
· Monitor sales and marketing effectiveness through data analysis, campaign tracking, and performance dashboards, identifying areas for optimisation and improvement.
· Maintain strong internal stakeholder communication and conduct periodic trade and field visits to stay informed of consumer behaviour, market trends, and competitor activities.
Requirements:-
· Degree in Marketing, Business Studies, or an equivalent qualification.
· Minimum of 5 years’ relevant working experience, preferably in the F&B industry.
· Strong leadership, people management, and stakeholder management capabilities.
· Hands-on experience in managing Rewards or Loyalty Programmes.
· Strong numerical, analytical, and data interpretation skills, with the ability to translate insights into actionable marketing strategies.
· Highly motivated team player with excellent communication, negotiation, and time-management skills, able to manage high workloads and deadlines.
· Proficient in Microsoft Office and data analytics tools.
· On-site role with a 5-day work week, 9am to 6pm
Interested candidates are invited to submit their CVs.
Candidates may include the following information on a voluntary basis:
Current and expected salary
Date of availability
Reason(s) for leaving current or previous employment
(We regret that only shortlisted candidates will be notified.)