Marketing and Digital Communications Traineeship [GRIT@Gov]

[What the role is]

The trainee will play a key role in the comprehensive revamp of the People's Association Corporate Website on the Isomer Next platform, to better position the website as a key touchpoint to amplify PA’s key narratives and touchpoints. This position offers extensive exposure to website development, digital content creation, and integrated marketing strategy.

[What you will be working on]

1. Content Creation & Copywriting:

• 
  Develop website copy that aligns with PA's brand voice and messaging strategy
  
  


• 
  Create content for various digital touchpoints including landing pages, campaign microsites, and promotional materials
  
  


• 
  Collaborate with stakeholders to transform technical information into accessible, user-friendly content
  
  


• 
  Conceptualise and design visual assets to build engaging content and enhance the depth of storytelling
  
  


• 
  Support content localisation efforts for diverse community engagement
  
  

2. Integrated Marketing Campaigns:

• 
  Assist in developing and implementing integrated marketing communication strategies for campaigns, harnessing the website as a key channel
  
  


• 
  Support thematic campaign planning including content calendars, messaging frameworks, and channel strategies
  
  


• 
  Coordinate cross-platform content distribution to maximise campaign reach and engagement
  
  


• 
  Analyse website performance metrics and provide insights for future campaign planning
  
  


• 
  Collaborate with internal teams to align website content with broader marketing objectives
  
  

3. User Experience Enhancement & Website Development:

• 
  Support website architecture planning and information hierarchy development
  
  


• 
  Ensure content structure supports optimal user engagement and conversion
  
  


• 
  Conduct user research and identify areas for improvement in website usability and accessibility
  
  


• 
  Propose and implement UX enhancements aligned with team directions and user needs
  
  


• 
  Develop user journey maps and content strategies that support seamless navigation
  
  


• 
  Collaborate with stakeholder divisions to gather, curate, and incorporate website content
  
  


• 
  Manage content updates ensuring accuracy, relevance, and brand consistency
  
  


• 
  Assist in content migration and quality assurance processes
  
  

4. Brand Implementation & Visual Coordination:

• 
  Work closely with the brand team to implement visual design elements across digital platforms
  
  


• 
  Ensure consistent branding and messaging standards across the website and marketing materials
  
  


• 
  Support the development of brand guidelines for digital content creation
  
  


• 
  Coordinate visual assets and multimedia content integration
  
  

5. Digital Analytics & Performance Optimisation:

• 
  Gain exposure to SEO best practices and website optimisation techniques
  
  


• 
  Support website performance tracking and analysis via WOGAA and other analytics tools
  
  


• 
  Assist in generating insights from user behaviour data to inform content and UX improvements
  
  


• 
  Monitor campaign performance across digital channels and provide recommendations
  
  

6. Documentation & Strategic Reporting:

• 
  Maintain comprehensive documentation of website changes, content updates, and campaign activities
  
  


• 
  Prepare progress reports, performance analyses, and strategic recommendations for stakeholders
  
  


• 
  Support presentation development for senior management and cross-functional teams
  
  


• 
  Document best practices and lessons learnt for future projects
  
  

[What we are looking for]

• 
  Relevant tertiary education in Communications, Marketing, Digital Media, or related fields
  
  


• 
  Excellent written and verbal communication skills with strong attention to detail
  
  


• 
  Interest in digital marketing, content creation, and website development
  
  


• 
  Experience in UX design and mapping of user journey would be a plus
  
  


• 
  Strong communication, collaboration and interpersonal skills.
  
  


• 
  Collaborative team player who can work effectively with multiple stakeholders
  
  


• 
  Ability to adapt to a fast-paced and dynamic work environment.