Marketing Communications Executive

Key Responsibilities

Campaign Planning and Execution

• Plan and execute integrated marketing campaigns targeting both B2B and B2C audiences, including digital, social media, email, and traditional marketing channels.

• Develop creative and compelling marketing content for both B2B and B2C audiences, including website content, blog posts, social media updates, and marketing collateral.

• Achieve optimal storefront presence, conduct product training, and prepare for launches and other Acer events.

• Execute marketing strategies to drive brand awareness, traffic and conversions to Acer e-store, social media, and e-commerce platform.

• Analyse all digital campaigns key performance indexes to optimize investment.

• Ensure consistent messaging and branding across all marketing channels and touchpoints.

Regional Marketing

• Assist the manager in the planning and execution of regional marketing activities.

• Act as the main liaison with the regional marketing agencies.

Budget Management

• Manage marketing budgets for both B2B and B2C marketing activities, ensuring that resources are allocated effectively.

• Responsible for claims submission and processes.

Qualifications & Experience

Education

• Diploma in Marketing or Mass Communications

Experience

• Strong understanding of B2B and B2C marketing strategies, channels, and best practices.

• Excellent communication and writing skills, creative and resourceful, proactive, and good time management.

• Knowledge in Adobe Photoshop and Illustrator.          

• Fast learner with ability to handle all operational aspects independently.

• Good project management.