Marketing Communications Executive

CM @ TPY Company Profile

Clearminds Education Centre is an established brand
in the tuition enrichment industry in Singapore, having been around for over 20
years. We specialise in helping primary and secondary school students achieve
their academic goals and unlock their full potential. With our carefully
curated in-house materials and customised approach to learning, we believe that
every student can excel within and beyond the classroom. We believe in
empowering students to succeed in their studies and in their personal lives!

Our teaching and curriculum department closely
aligns our learning materials with the latest syllabus from MOE and constantly
keeps abreast of the latest changes and trends. We believe that when students are
able to conquer their phobias and fears, it breaks down mental barriers and
insecurities over whether they are good enough to succeed and that confidence naturally
spills over to other subjects and aspects of their lives. Our engaging teachers
are highly skilled and deeply passionate about empowering the students they
teach, and every lesson is truly a game changer.  Beyond
academic excellence, Clearminds Education prides itself on its close-knit
culture and fun-loving team camaraderie amongst its teachers, admin staff and
students.

Key Responsibilities

• Create
  engaging content for social media channels (Instagram, TikTok,
  XiaoHongShu, YouTube Shorts, etc.)


• Maintain
  company website


• Set
  up Tik Tok, Red Note and Facebook, including running ads


• Assist
  with marketing campaigns and promotional materials (both online and
  offline marketing strategies)


• Write
  captions, short-form scripts, and basic marketing copy


• Support
  content planning and scheduling


• Film
  and edit short videos (basic editing skills are sufficient)


• Track
  basic content performance and suggest improvements


• SEO
  Optimized Website Design + Manage AI SEO Backend Automation Features (with
  Local SEO) + Social Proof PopUps CTA to increase signing up intent
  conversion + AI Chatbot Salesperson for website to handle enquires and
  upsells


• Able
  to create local business ads with social signal ads


• Automated
  Keyword & Discovery & Clustering


• Dynamic
  Meta Tag & Snippet Generation


• Automatically
  generates and updates title tags, meta descriptions, and rich snippets
  based on ranking performance and search trends.


• Content
  Optimization Engine


• Continuously
  optimizes on-page content for semantic relevance, E-E-A-T signals,
  readability, and freshness.


• Technical
  SEO Monitoring & Auto-Fixing


• Detects
  and resolves crawl errors, duplicate content, broken links, Core Web
  Vitals issues, and indexing problems.


• Schema
  Markup & Local Structured Data Generation


• Automatically
  generates JSON-LD for LocalBusiness, Service, Product, FAQ, Review.


• Google
  Business Profile (GMB/GBP) Automation


• Auto-optimizes
  business name, categories, services, and attributes


• Schedules
  AI-generated posts, offers, and updates


• Syncs
  NAP data across the website and directories


• Tracks
  insights (calls, clicks, directions) and adjusts content accordingly


• Review
  Monitoring & Sentiment Automation


• Uses
  NLP to monitor reviews across GBP and other platforms, detect sentiment
  trends, and generate compliant AI-assisted responses.


• Local
  Rank Tracking & Competitor Analysis


• Tracks
  rankings across geo-grids, monitors competitors’ GBP activity, reviews,
  and citations, and recommends actions to outperform them.

Requirements

• Strong
  interest in marketing, social media, and content creation


• Comfortable
  appearing on camera or filming/editing content


• Basic
  video editing skills (CapCut, Canva, Premiere Pro, etc.)


• Dynamic
  Meta Tag & Snippet Generation


• Content
  Optimization Engine


• Discovery
  & Clustering, Automated Keyword


• Good
  written and verbal communication skills


• Reliable,
  proactive, and able to meet deadlines


• Experience
  in education, tutoring, or youth-related content (preferable but not
  required)

Pay: Highly competitive (with quarterly performance incentives)

Expected hours: 5 days per week (flexible schedule and hybrid work
arrangement possible)