Marketing & Content Specialist

Position Overview:

The Marketing & Content Specialist is a hands-on, data-driven, and creative role responsible for driving traffic, conversions, and brand growth across digital channels. This position plays a critical role in bringing products to market effectively by combining performance marketing, content creation, and continuous optimization.

The role works closely with e-commerce, operations, and sourcing teams to ensure campaigns, content, and launches are aligned with product availability, pricing, and fulfilment readiness.

Key Responsibilities:

Digital Marketing & Traffic Growth

• Plan, execute, and optimize digital marketing campaigns across paid and organic channels.


• Drive qualified traffic to the B2C website through performance and content-led initiatives.


• Support campaign planning around promotions, launches, and seasonal events.


• Monitor channel performance and reallocate effort based on results.

Content Creation & Management

• Create and manage product-focused and brand content for the website and marketing channels.


• Write and optimize product descriptions, landing pages, blogs, emails, and ad copy.


• Ensure content is on-brand, conversion-focused, and optimized for SEO.


• Coordinate visuals, imagery, and creative assets where needed.

Conversion & Funnel Optimization

• Optimize on-site messaging, CTAs, and landing pages to improve conversion rates.


• Collaborate with e-commerce teams to support merchandising and promotional execution.


• Test messaging, creatives, and offers to improve performance.


• Support email, remarketing, and retention initiatives.

Data, Analytics & Reporting

• Track performance across traffic, engagement, and conversion metrics.


• Analyze campaign results and customer behaviour to inform improvements.


• Use data to guide creative decisions and marketing priorities.


• Report insights and recommendations to the broader team.

Cross-Functional Product Launch Support

• Work with sourcing and operations to support new product launches.


• Ensure marketing timelines align with inventory availability and fulfilment readiness.


• Translate product features and benefits into compelling customer-facing messaging.

Requirements:

• Experience in digital marketing, content, or growth roles (B2C preferred).


• Strong copywriting and content creation skills.


• Hands-on experience with analytics and performance tracking.


• Familiarity with e-commerce marketing funnels.


• Comfort working in a fast-paced, execution-focused environment.