Marketing Coordinator

1. Analytics & Performance Tracking

• Performance Analysis: Track, measure, and analyse the performance of all social media content and digital campaigns using native platform insights and analytics tools.

• Data Reporting: Create regular reports on key metrics such as views, engagement rate, follower growth, and website traffic.

• Actionable Insights: Use collected data to make informed recommendations for improving future content and overall marketing strategy.

• Strategy Support: Assist in defining target audiences and setting measurable goals for reach, engagement, and website clicks.

2. Campaign & Advertising Management

• Advertising Support: Assist in creating and managing paid social media campaigns, utilizing video content as primary ad creative to boost posts and target new audiences.

• A/B Testing: Monitor different ad creatives and copy to identify the highest-performing assets for both brands.

• Lead Coordination: Ensure that qualified leads generated from campaigns are effectively tracked and passed to the relevant sales teams.

• Budget Monitoring: Assist in tracking ad spend to ensure campaigns remain within the allocated monthly budget.

3. Social Media Integration & Support

• Trendspotting: Continuously monitor social media updates and platform algorithms to ensure campaigns remain optimized.

• Publishing Support: Provide technical specifications and data-backed timing recommendations to the team members handling content publication.

• Quality Control: Ensure that all campaign-related assets are optimized for their specific platform format and length before launching.

Essential Skills & Qualifications

• Technical/Hard Skills:

  • Analytical Skills: Proven ability to interpret social media metrics and translate raw data into actionable insights.

  • Platform Expertise: In-depth knowledge of the best practices and technical specs for Instagram, TikTok, YouTube, and Facebook.

  • Marketing Tools: Competency in using Meta Business Suite and native platform analytics tools.

• Soft Skills:

  • Organization & Time Management: Ability to manage multiple campaign projects simultaneously while meeting strict deadlines.

  • Excellent Communication: Strong written and verbal skills for crafting reports and communicating data findings to the team.

  • Adaptability: A willingness to learn and adapt as the digital landscape and platform algorithms change daily.

Experience: 2–4 years in a marketing coordinator or digital analyst role, preferably within the Singapore market.