Marketing & Digital Growth Specialist

About the company

At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure.

Job description

We are seeking an operational, highly adaptable Marketing & Digital Growth Specialist to serve as the direct support to the Marketing Manager.

This role is designed to bridge traditional on-the-ground marketing operations with full-stack digital performance execution. You will be responsible for managing day-to-day sales enablement, event execution, vendor logistics & field media capture, while simultaneously owning performance ad management (Meta/Google), e-commerce storefront optimization (Shopify/Shopee/Lazada/TikTok) & lifecycle marketing (Klaviyo/WhatsApp). Furthermore, you will support regional marketing rollouts & localization efforts as we expand across Southeast Asia & target Greater China markets.

Key Responsibilities:

• Paid Media Execution (Meta & Google):

  • Meta Ads Manager: Build, launch & manage conversion-focused campaigns (Advantage+ Shopping, Catalog Ads & Manual Retargeting) to drive traffic to Shopify & Marketplaces

  • Google Ads (PMAX & Search): Oversee Performance Max & Search campaigns to capture high-intent health & supplement queries

• Full-Funnel Creative Strategy: Craft tailored creative strategies for B2C & B2B audiences optimized for platform-specific formats (e.g., Meta carousel ads, Meta/TikTok Reels, Shopee/Lazada e-commerce banners)

• A/B Testing & Optimization: Formulate hypotheses for creative elements (hooks, CTAs, visual styles, copy length) & run A/B tests to systematically improve Click-Through Rates (CTR) & Return on Ad Spend (ROAS)

• Precision Tracking & UTM Tagging: Implement a standardized UTM tagging nomenclature across all campaigns, EDMs, WhatsApp blasts & affiliate links to ensure 100% attribution accuracy in Google Analytics 4 (GA4) & Shopify. Monitor the customer path from first touchpoint to conversion

• Media Budget Optimization: Manage ad spend budgets effectively, scaling winning creatives & optimise underperforming ads based on real-time ROAS & Cost Per Acquisition (CPA) data

• Performance Creative Development: Lead end-to-end creative production for organic & paid media (Meta, TikTok, Google/YouTube) with a focus on high-volume, quick-turnaround testing

• Video & Static Creation: Produce & edit native social content, including UGC-style video, product demos & testimonials using tools like CapCut or Premiere Pro, as well as static ad variations & storefront banners

• Copywriting: Write high-converting ad copy, landing page headlines & social captions that align with brand voice & healthcare regulatory requirements

• Generative AI Integration: Utilize AI tools & prompt engineering to efficiently generate high-quality video & image assets for testing cycles

• E-Commerce Storefront Custodian: Maintain & integrate winning creative messages across official storefronts on Shopify, Shopee, Lazada & TikTok Shop (product pages, banners) to maximize conversion rates

• Social Accounts Ownership & Community Management: Act as the "Brand Guardian" for official accounts on Meta (FB/IG) & TikTok. Ensure profiles feature updated bios, Linktree/Shopify integrations & highlighted stories

• Content Programming & Scheduling: Maintain a consistent content calendar balancing educational, lifestyle & promotional posts

• Active Social Listening & UGC Mining: Monitor comments & DMs to identify customer pain points for new content hooks & curate customer testimonials to deploy as high-converting growth assets

• EDM & E-Newsletter Strategy: Develop & execute a high-frequency newsletter calendar via Klaviyo, including educational insights & promotional product-launch/seasonal campaigns

• Automated Flow Management: Design & execute end-to-end email & WhatsApp automation (e.g., Welcome series, Post-Purchase care, Win-back flows & Replenishment Reminders)

• Subscription & Loyalty Optimization: Craft compelling creative & copy for subscription programs, optimizing triggers to reduce churn, increase Customer Lifetime Value (CLV) & grow Monthly Recurring Revenue (MRR)

• WhatsApp Marketing: Integrate direct-to-consumer WhatsApp communication for personalized consultations, loyalty rewards & rapid promotions

• Execute Business & Marketing Initiatives: Execute effective marketing & business development initiatives tailored to each health supplement brand to increase market share, achieve revenue & reach profitability targets in line with overall business objectives

• Budget & Spend Monitoring: Track & monitor marketing budget allocations, campaign expenditures, purchase orders (POs) & invoices to ensure optimal ROI, resource allocation, & strict adherence to financial targets

• Marketing Collateral Development: Manage the end-to-end production of printed & digital collaterals (e.g., product packaging, brochures, POSM displays & email newsletters), liaising with print vendors & briefing internal design teams

• Marketing Collaterals Inventory Management: Monitor & maintain inventory levels of promotional materials, product samples & event displays to support ongoing on-ground campaigns.

• Medical Conferences & Sponsorships: Lead on-the-ground setup, booth operations & logistics for major medical association conventions & trade events (e.g., Singapore Orthopaedic Association - SOA, Malaysia Orthopaedic Association - MOA)

• CME Workshop Coordination: Support Continuing Medical Education (CME) seminars for healthcare professionals—managing attendee invites, venue logistics, collateral preparation & post-event survey collation

• On-Site Media Capture: Direct & capture raw video footage & photos during events, social media content creation & patient/doctor testimonial shoots using mobile/camera gear

• Digital Handoff & Asset Tagging: Organize raw media assets, write clear creative briefs & storyboards & transfer files to internal design teams (for video editing/graphics) or deploy them directly across paid ad channels

• Sales Collaterals: Develop & update product brochures, product samples & promotional offers to empower the Sales team

• Retail Pharmacy Activations: Coordinate trade marketing collaterals, listing campaigns & point-of-sale displays for retail pharmacy chains

• Regulatory Compliance: Safeguard brand credibility by ensuring all promotional messaging remain factual, align with company values & strictly comply with regional healthcare advertising standards & product claim guidelines

Requirements:

• Education: Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or a related field

• Experience: 2–4 years of hands-on marketing executive experience, combining general marketing operations with full-stack digital marketing & e-commerce execution

• Performance Marketing: Proven hands-on experience setting up, managing & optimizing paid ad campaigns within Meta Ads Manager & Google Ads

• E-Commerce Ecosystems: Direct experience managing content, storefronts & promotions on Shopify, Shopee, Lazada & TikTok Shop

• Technical & Analytics Proficiency: Working knowledge of Google Analytics 4 (GA4), UTM tracking structures & CRM/EDM automation tools (Klaviyo preferred)

• Design & Editing Tools: Proficient in producing rapid static & video content using CapCut, Canva, Premiere Pro, Photoshop, or Illustrator

• Language Proficiency: Fluency in spoken & written language to effectively liaise with Mandarin-speaking healthcare professionals, retail pharmacy partners, media platforms & suppliers/vendors

• On-Ground Operations: Strong event execution, vendor management & trade marketing coordination skills

• Content Capture Instincts: Confident in capturing raw smartphone/camera footage during events & directing quick on-site interviews