Marketing Director

About Us

Kingdee group company has been established since 1993, and is the number 1 Saas ERP solution provider in China. We have coverage over 172 countries with millions of businesses using our business-critical solution worldwide. As a leading enterprise software company specializing in ERP, cloud solutions, and business digitalization. We empower businesses with intelligent financial and operational solutions to drive digital transformation.

Key Responsibilities:

1. Brand and market strategy planning, based on the company's business objectives, formulate annual brand market strategies for target countries/regions, develop segmented target market strategies and periodic promotion plans;

2. Assist in developing regional marketing strategies for target countries/regions, conduct market research, understand competitors' positioning and customer needs, provide effective marketing recommendations to the sales team, and ensure alignment with business objectives;

3. Lead marketing and marketing activities, manage potential customer development activities, organize and support online and offline events, webinars, and summit events, etc., to achieve the acquisition of more leads/business opportunities;

4. Continuously output brand asset content and take responsibility for the quality of brand content creation;

5. Fully expand social media promotion channels (such as self media, external media, official websites, e-commerce platforms, etc.), achieve market expansion and brand promotion, and attract potential customers;

6. Expand and manage public relations, lead the development and maintenance of third-party institutions and resources such as government, associations, and universities, and assist in the development of marketing work.

Requirements:

· Bachelor's degree or above, Degree in Marketing, Business, Communications, or a related field.

· More than 8 years of experience in B2B market/brand promotion ,preferably in the software, SaaS, or ERP industry.

· Must have knowledge of marketing/selling B2B enterprise software, cloud solutions, or ERP systems

· Ability to work independently and manage multiple projects in a fast-paced environment.

· Experience in overseas regional marketing and brand promotion (Southeast Asia) is an advantage.

· Fluent in English; proficiency in Mandarin or another Southeast Asian language is a plus (for regional market engagement).