Marketing & e-Commerce Intern

About DARLIE:

DARLIE is a trusted oral care brand, promoting healthy smiles, enabling everyone to be always at your best self. With a well-established presence in Singapore, DARLIE is omni-present in both retail stores and leading e-commerce platforms. Join our team to gain hands-on experience in a fast-moving consumer space and be a part of our growth vision. 

Role Overview:

We are looking for an enthusiastic, resourceful and detail-oriented marketing intern to support our consumer & online activities - assisting in launches, campaign planning & execution, supporting promotional activities across retailers & key marketplaces just to name a few. You will work closely with the Commercial team to learn the ropes of strategizing, planning & execution.

Key Responsibilities:

1.     Collaborate with the Commercial team (Sales & Marketing) on strategies & coordination of campaigns & promotions in e-commerce platforms such as Shopee, Lazada, Tik Tok, Redmart, FairPrice Online, Watsons Online etc

• Manage and enhance store experience, includes product naming, curating content and creating assets such as web banners, product images and key product attributes. 

• Collaborate with the e-fulfilment agency on store updates and monitoring to ensure visuals & store layouts are executed in a prompt manner & shopper journey funnel is seamless.

• Support the Commercial team with livestreams arrangements, Affiliates Marketing, KOL Conversion Campaigns etc.

• Support in customer review management and responding to queries when required

• Help with backend portal management (e.g., Seller Centre)

• Track key competitor activities during promotional periods - digit sales, payday sales etc.

  
  

2.     Shadow Marketing team in Campaign Planning & Operations

• Duties may include helping with in-store point of sale materials, KOL campaign curation - finding profile suitability and reporting.

• Prepare and pack promotion kits for KOL seedings.

• Update on competitors’ activities

  
  

3.     Reporting and Others:

• Quarterly competitors’ price audit and e-Comm landscape update

• Champion sourcing of premiums for monthly promotions

• Support the team with any other commercial-related matters.

  
  

Skills Required:

• Basic understanding of e-commerce environment (Shopee, Lazada, Tiktok Shop, etc.)

• Good Excel/Google Sheets/PowerPoint knowledge 

• Knowledge of Canva and Adobe Photoshop/Illustrator will have added advantage

• Analytical mindset with strong attention to details and data accuracy, with an interest in performance tracking

• Proactive, resourceful, independent, responsible, eager to learn, team player and good time management

• Communication skills to coordinate with cross-functional teams

• Strong creativity is a plus point

  
  

Preferred Background:

• Pursuing or completed a degree in Business, Marketing, E-commerce, or related field

• Prior internship or coursework in e-commerce/ marketing is a plus

Contract Period:

• 3-6 months