Marketing & Events Specialist

The role

We are hiring a Marketing & Events Specialist to build a predictable demand engine through webinars, offline events, and content. You will own end-to-end planning and execution for both online and in-person marketing programs, and work closely with SDR, Partner Manager, and AE to convert campaigns into qualified opportunities and incremental pipeline.

What you'll be doing

Online Demand Generation

● Own a monthly webinar program (topic planning, speaker ops, landing pages,

promotion, and post-event nurture).

● Develop and repurpose content assets (webinar decks, landing pages, short videos,

customer stories).

Offline Events (Required)

● Plan and execute offline marketing events such as meetups, partner co-hosted sessions, industry workshops, and small seminars.

● Manage the full event lifecycle: venue/vendor coordination, registration flow, on-site

operations, post-event follow-up plan, and ROI reporting.

● Coordinate with partners for joint offline activities and co-marketing programs.

Funnel & Performance Management

● Track metrics weekly: MQL, SQL, cost per SQL, pipeline created; ensure lead handoff to

SDR within 24 hours.

● Maintain CRM campaign attribution accuracy and reporting discipline.

● Work with SDR/AE to optimize conversion from event leads to qualified pipeline.

What we're looking for

● 2–5 years B2B marketing experience with hands-on ownership of offline event execution.

● Proven track record running offline events end-to-end (planning, vendors, on-site ops,

post-event reporting).

● Strong execution, project management, and metric-driven mindset.

● Comfortable with content production and basic landing-page workflows.

● Ability to work tightly with sales and partners to drive conversion.

Nice to Have

● Experience in B2B SaaS, workflow automation, or enterprise software.

● Experience coordinating partner co-marketing campaigns.

● Basic marketing ops skills (CRM campaign attribution, reporting).

What we offer

At Yeeflow, we are committed to creating a work environment that supports your professional and personal growth.

If you're excited to join our team and contribute to the success of our brand, we'd love to hear from you. Apply now (jamie@yeeflow.com) to become our next Marketing & Events Specialist!