Marketing Executive (1-Year Contractual Role)

About the Role

We are seeking a proactive and creative Marketing Executive (1-Year Contractual Role) to support our Marketing & Communications team in driving digital marketing initiatives for tertiary education programmes.

This role focuses on digital campaign execution, email marketing, content creation, and marketing support, helping to promote academic programmes, events, and institutional initiatives to prospective students and stakeholders.

The ideal candidate should have hands-on experience in digital advertising, email marketing, social media management, and visual content creation, and enjoy working in a dynamic education environment.

Key Responsibilities:

Digital Marketing & Campaign Execution

• Plan, execute, and optimise digital marketing campaigns across platforms such as Google Ads, LinkedIn Ads, and Meta (Facebook/Instagram).

• Monitor campaign performance and provide basic reporting on key metrics such as impressions, CTR, conversions, and cost-per-lead.

• Assist in A/B testing and optimisation of advertising creatives, copy, and targeting.

• Support the implementation of tracking mechanisms (UTMs, pixels, lead forms) to measure campaign performance.

Social Media Management

• Manage and update the institution’s social media platforms including LinkedIn, Facebook, and Instagram.

• Develop engaging social media content including captions, visuals, and short-form videos.

• Monitor engagement and respond to comments or messages where appropriate.

• Maintain a social media content calendar aligned with marketing campaigns and institutional activities.

Email Marketing

• Support the planning and execution of email marketing campaigns and newsletters to prospective students and stakeholders.

• Create and format email templates, campaign content, and mailing lists.

• Monitor email performance metrics such as open rates, click-through rates, and conversions, and suggest improvements.

• Ensure email campaigns align with overall marketing initiatives and recruitment timelines.

Content Creation

Create and support the development of marketing content such as but not limited to:

• Programme highlights

• Student and alumni stories

• Event promotions

• Social media posts

• Website updates

• Marketing copy for digital campaigns and marketing materials.

• Event Marketing Support

• Provide marketing and logistical support for recruitment events, information sessions, webinars, and outreach activities.

• Support event promotions through digital channels and social media

• Support on-site event coordination when required

• Manage student ambassadors for content creation

Design & Creative Support

Produce basic visual assets using Adobe Creative Suite (e.g. Photoshop, Illustrator, InDesign) for:

• Social media posts

• Event promotions

• Digital advertisements

• Ensure visual materials are aligned with institutional branding guidelines.

Requirements:

Education & Experience

• Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 1–3 years of relevant experience in digital marketing or marketing communications.

• Experience in education marketing or student recruitment campaigns is an advantage.

Technical Skills

Working-level proficiency in:

• Google Ads

• LinkedIn Ads

• Meta Ads (Facebook / Instagram)

• Social media management tools

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Canva

 Familiarity with the following is a plus:

• Marketing analytics tools (e.g. Google Analytics)

• Basic video editing tools

• CRM or marketing automation platforms

 Key Competencies

• Strong interest in digital marketing and content creation

• Good copywriting and communication skills

• Basic design sense and visual storytelling ability

• Ability to manage multiple projects and deadlines

• Collaborative mindset with the ability to work across teams