Marketing Executive, 12-month renewable, S$3.5K, CBD

Job Summary:

Driving brand awareness, engagement, and consumer conversion. Your responsibilities will encompass a broad range of upstream and community marketing initiatives, focused on strengthening brand consideration and accelerating product trial among target audiences.

Job Scope:

• Develop and execute integrated marketing strategies and activations to strengthen brand visibility, consumer engagement, and market penetration.

• Collaborate closely with cross‑functional teams and external agencies to develop impactful marketing materials, coordinate campaigns, and deliver special programs.

• Plan, support, and execute on‑ground marketing activations, including medical conferences, baby fairs, and community events, to drive brand awareness, trial, and engagement among healthcare professionals and consumers.

• Manage and optimize digital marketing and CRM initiatives to generate high‑quality leads, enhance consumer journeys, and support sustainable brand growth

Key Projects:

• Content Development: Create compelling and effective marketing materials, including brochures, posters, eDMs, and digital content, to clearly articulate the brand’s value proposition to healthcare professionals and consumers.

• Market Insights: Conduct secondary research and data analysis to support strategy development, insight generation, and informed decision‑making.

• Digital Initiatives: Support the execution of digital campaigns to strengthen brand engagement, optimize touchpoints, and drive consumer conversion.

• Medical Education Events: Assist in the planning, coordination, and on‑site execution of medical education programs and conferences to enhance healthcare professionals’ knowledge and brand advocacy.

• Consumer Engagement: Contribute to the development and execution of consumer marketing initiatives, including baby fairs and experiential events, to recruit new consumers and accelerate brand trial and adoption.

Requirements:

• Diploma / Degree in Marketing

• Good written and oral communication skills

• Proactive

• Team player, independent & responsible

• Great willingness to learn

Additional Information:

• Salary – S$3.5K + 1-month bonus

• Contract duration: 12-month contract, renewable

• Commencement Date: Immediate

• Working days and hours: Monday to Friday, 9am to 6pm

• Location: Bugis