Marketing Executive

Key Responsibilities:

• Develop and implement strategies to build brand awareness and expand the brand’s presence in the market

• Analyze Google reviews, respond to customer feedback, and maintain a positive online reputation for the brand.

• Analyze brand Profit and Loss (P&L) to drive profitability of the brand.

• Work with a multifunctional team (including Creative and Social teams) to implement the plan in the marketplace and monitors performance of the support plans.

• Manage and follow up the social media accounts by creating content, posting regularly, and engaging with followers in collaboration with designers.

• Manage and maintain listings on digital and online channels including delivery platforms.

• You will search for, liaise with, and manage influencer partnerships to promote the brand and increase reach.

• Lead and assist in planning and executing promotions, seasonal campaigns, and product launches.

• Work and collaborate with designers, outlet managers, and vendors to create marketing materials such as images, posters and videos.

• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.

• Lead and support events, collaborations, and partnerships to increase brand visibility.

• Stay updated on industry trends, customer behavior, and competitor activities to inform marketing strategies.

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.

• At least 2–3 years of experience in marketing, preferably in F&B or retail.

• Strong written and verbal communication skills.

• Familiarity with social media platforms (Instagram, TikTok, Facebook), content creation tools, and online reviews management.

• Experience running digital ads.

• Experience working with influencers or managing partnerships is preferred.

• Good in SEO and SEM is a plus.

• Creative mindset with an eye for design and detail.

• Ability to work independently and collaboratively as part of a team.