Marketing Executive (AI / EdTech)

Company Overview

We are an AI-driven technology company building a smart learning platform to help students improve their thinking and problem-solving skills.

Job Summary

Join us as a Marketing Executive to drive and execute marketing campaigns for our AI-powered learning product, gaining hands-on experience in strategy and digital marketing within a dynamic startup environment.

Responsibilities

• Plan and execute marketing campaigns to promote AI-powered learning products


• Implement digital marketing activities including social media management, online ads, email marketing, and content creation to engage target audiences


• Ensure consistent brand messaging across all marketing channels to strengthen brand identity


• Monitor online engagement metrics and analyze data to provide actionable marketing insights


• Conduct market research and competitor analysis to inform marketing strategies and identify opportunities


• Prepare detailed performance reports tracking key marketing metrics to evaluate campaign effectiveness


• Collaborate with cross-functional internal teams to enhance marketing strategies and improve overall marketing impact

Required competencies and certifications

• 2–4 years of experience in marketing or digital marketing


• Proficiency with social media platforms and basic marketing tools


• Strong execution skills with attention to detail in campaign delivery


• Effective communication skills and ability to create engaging content


• Ability to work independently in a fast-paced startup environment

Preferred competencies and qualifications

• Experience in education, technology, or startup environments


• Understanding of performance marketing principles


• Interest in AI, digital products, or EdTech sectors