Marketing Executive

Marketing Executive

About Us

Established in 2004 and being one of the pioneers in the premium wine importing and distributing scene in Singapore; today, we are proud to represent over 70 wineries from 17 countries, offering a diverse and curated portfolio of the world’s finest wines. Our mission is to tell the authentic stories behind our products and connect discerning consumers with underrated, boutique brands. 

Position Overview

We are seeking a hands-on Marketing candidate to drive our brand and sales through E-commerce platforms and digital channels. This role is perfect for someone who is equal parts creative marketer and tech-savvy executioner. This role is pivotal in developing and executing strategic marketing initiatives that drive brand awareness, engage the trade, private, corporate audience, and to support our sales team, including events management.

Key Responsibilities

Digital Marketing & Content Strategy

• Work with development agencies to implement landing pages, UX improvements, and marketing integrations. To lead our efforts in sharing the winery stories and building our brands.

• Manage, optimize and grow our presence on Shopify/Lazada/Shopee/ and other wine reseller partners platforms.

• Plan and run Meta Ads, Google Ads, Email, SEP and social campaigns end to end. Able to optimize ROI and track conversion. Utilise SEO/SEM and digital advertising to drive online traffic and conversion.

• To manage marketing tools - email using Mailchimp, set up chatbots, analytics.

Brand & Product Marketing

• Lead marketing campaigns, for our wine portfolio across B2B and B2C segments.

• Drive new product launches, regular trade and B2C private events, from strategy to execution, ensuring market impact.

• Develop compelling product stories and tasting notes for trade and consumer audiences.

• Identify and coordinate co-marketing opportunities and partnerships with wineries.

Public Relations & Communication

• Act as a key company liaison with key media, influencers, and public relations agencies to secure press coverage and build brand credibility.

• Assist in providing marketing updates and coordinating collaborative efforts, to our winery partners.

• Plan and assist to support a full calendar of events, including trade tastings, winemaker dinners and consumer activations.

• Build and manage relationships with sommelier communities and wine influencers.

Required Qualifications

• 3-4 years of marketing experience, with at least 2 years in Digital Marketing role.

• Experience in food & beverage, retail, wine industry. Knowledge of SEO and CRO.

• Proven track record of managing marketing projects and campaigns end-to-end.

• Experience with trade marketing (B2B), and B2C relationships preferred.

Skills & Competencies

• Strong written and verbal communication skills for creating compelling wine stories and trade presentations.

• Strong hands-on experience with digital marketing including SEO/SEM, social media advertising, CRM systems and analytic tools (Google Analytics, Mailchimp, etc).

• Leadership potential and ability to work independently with minimal supervision.

• Budget management experience and understanding of marketing ROI

• Willingness to work certain evenings for events and tastings.

Preferred Qualifications

• Bachelor's degree or Diploma in Marketing, Digital Marketing, or related field.

• Event planning or trade show experiences.

Application Requirements

• CV highlighting relevant marketing experience and career advancement outlook.

• A passion for wine and career growth aspirations.

• References from previous marketing roles.