Marketing Executive / Asst. Marketing Manager

Job Description – Marketing Executive / Assistant Marketing Manager

Brand Strategy & Planning:

·       Assist in developing the annual brand plan, including brand positioning, target audience, key campaigns, and budget allocation.

·       Conduct market & competitor analysis to identify growth opportunities and mitigate threats.

·       Define brand KPIs (awareness, penetration, loyalty) and track performance.

Budget Management and Reporting:

·       Manage brand marketing budgets, ensuring cost efficiency and ROI driven spend

Brand Management:

·       Assist in product life cycle management, coordinate new product plan & launches, products’ packaging, and conduct product tastings & consumer surveys to ensure successful launch campaigns with positive ROI.

·       Set pricing for new products and current products’ promotions.

·       Maintain brand consistency across all marketing materials and touchpoints

Market Research:

·       Conduct effective market research and analysis to identify trends, consumer preferences, and competitive landscape, providing insights to inform marketing strategies.

Innovation & Product Development:

·       Support new product development (NPD) based on consumer insights and market trends.

·       Assist in packaging redesigns, product extensions, and portfolio optimization.

Campaign & Trade Marketing:

·       Lead 360° marketing campaigns (ATL, BTL, digital, influencer, sampling activations).

·       Work with sales teams to develop trade marketing programs (promotions, POSM, in-store activations).

·       Monitor campaign & sell-out performance, adjust trade strategies to maximize ROI.

Campaign Management:

·       Oversee point of sales materials execution, on-ground & sampling activities.

·       Monitor campaign performance and optimize based on data insights

Analytics and Reporting:

·       Track and analyse marketing metrics, monthly sales and campaign performance, providing regular reports and recommendations for optimization and improvement.

Digital & Social Media Strategy

·       Develop digital marketing strategies (social media, SEO, performance marketing, e-commerce).

·       Manage content calendars and ensure brand consistency across all digital touchpoints.

·       Analyse digital metrics (engagement, conversion, ROI) and adjust strategies accordingly.

Collaboration:

·       Work closely with external parties and internal cross-functional teams, including sales, product development, and creative services, to align marketing efforts with business objectives.

Qualifications & Skills

·       Education: Bachelor’s degree in Marketing, Business, or related field.

·       Experience: 3-5 years in FMCG marketing.

Skills:

·       Strong brand planning, campaign execution, and trade marketing.

·       Proficient in digital marketing tools (Meta Ads, Google Analytics, SEO).

·       Analytical mindset (experience with Nielsen/Kantar is a plus).

·       Excellent project management and stakeholder collaboration.

·       Strong understanding of FMCG trends and retail industry

Why Join Us?

·       Opportunity to shape a leading brand with a strong market presence.

·       Dynamic, fast-paced environment with career growth potential.