Marketing Executive B2B

Collaborating with sales, marketing, product design and business development team members all over the globe to plan promotional marketing campaigns

Creating editorial and content creation calendars for various media platforms and outlets

Communicating externally and internally to deepen the brand image and assist both parties

Conducting market research to determine a target audience’s needs, interests, and other relevant factors used in creating targeted marketing campaigns

Assisting with the design, negotiation and placement of global exhibition, search engine, news portal, social media ads and email blasts

Producing a brand style guide that best captures the company or client’s voice and mission

Meeting with clients to discuss brand guidelines, goals, budget, and timelines

Reviewing the progress and success of a campaign, adjusting, or pitching ideas for new campaigns as necessary

Required skills and qualifications

Bachelor’s degree (or equivalent) in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Proficient in tools such as graphic design software and video editing software (e.g., Photoshop and Adobe After Effects)

Strong project management, multitasking, and decision-making skills

Metrics-driven marketing mind with eye for creativity

Experience with search engine ads, marketing automation and CRM tools .

Preferred skills and qualifications

Proficiency with product marketing and SEO strategy

Willingness and ability to work extra miles for immediate action needed

Established contacts with media, studio, and creative content suppliers