Description
Role Overview
We are looking for a Marketing Executive who does not just “market content” but architects meaning around it.
This role sits at the intersection of storytelling, strategy, and distribution. You will be responsible for shaping how BeLive Studios is understood by the world, not as a content studio, but as a system that powers a new story economy. Your job is to build a cohesive narrative across products like Yeon, our microdrama-in-a-box solution, and translate complex infrastructure into ideas that people can feel, remember, and believe in.
You will define positioning, craft messaging frameworks, and develop campaigns that move beyond promotion into cultural relevance. From founder-led narratives to product launches, from ecosystem storytelling to partnership announcements, you will ensure every touchpoint reinforces a single, clear truth about who we are and why we matter.
This role requires both strategic thinking and creative instinct. You must be comfortable working with ambiguity, connecting dots across technology, content, and business models, and turning them into compelling stories that resonate with brands, media owners, and creators across Asia.
Ultimately, you are not just building awareness. You are shaping perception, creating belief, and helping define the narrative layer of an entirely new category.
Key Responsibilities
1. Narrative Architecture
Define and evolve the core narrative of BeLive Studios and Yeon
Translate complex products into clear, emotionally resonant positioning
Build messaging frameworks across audiences: brands, broadcasters, creators
2. Campaign Development
Conceptualize and execute integrated campaigns for product launches and partnerships
Lead storytelling from idea to execution across video, social, PR, and events
Collaborate with creative teams to ensure high-impact, culturally relevant output
3. Product Marketing & Positioning
Develop go-to-market narratives for Yeon and future products
Create sales enablement materials: decks, one-pagers, case studies
Align product features with market needs and storytelling angles
4. Ecosystem Storytelling
Shape how partnerships (e.g. media, IP owners, brands) are communicated
Build narratives around the broader microdrama ecosystem and network effects
Position BeLive Studios as infrastructure, not just content
5. Content Strategy & Distribution
Own content calendar across LinkedIn, press, and key channels
Ensure each piece of content ladders up to a larger narrative
Optimize distribution strategies for reach, engagement, and authority
6. PR & Communications
Develop press releases, media kits, and announcement strategies
Manage relationships with media and industry platforms
Drive coverage that reinforces category leadership
7. Performance & Iteration
Define success metrics for narrative and campaign effectiveness
Analyze performance and refine messaging continuously
Balance brand-building with measurable business impact
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field
2–5 years of experience in marketing, preferably in media tech, SaaS, or video platforms
Strong understanding of the media and entertainment industry, video technology, video and microdrama production
Experience in B2B marketing and working with technical products (e.g., APIs, SDKs, SaaS platforms)
Familiarity with digital marketing tools (Google Analytics, Ads, CRM systems, marketing automation platforms)
Ability to translate technical concepts into clear marketing messages
Strong communication and project management skills