Marketing Executive
BreadTalk Group
Description
Job Responsibilities:
To co-ordinate and execute marketing plans and activities for various projects and events
To coordinate production of advertisements for print, online and outdoor media, collaterals creation etc
To coordinate promotions with partners and work closely with media (in-house & 3rd parties)
To work closely with operation teams and outlets for promotions.
Organizing promotional activities.
Understanding market and customer.
Piloting the innovations and creating new indications and expanding markets.
Keep up to date with market trends and new developments utilizing information for business improvement
Accountability for Brand’s performance & working closely with operations team.
Execution of trade and promotional activities
Managing advertising and promotion funds
Product Development- Feasibility study and product launches
Educational Qualification/ Experience / Skills and Competencies Requirements:
Degree/Diploma in Mass Communication / Marketing or related discipline
Min 1 years of relevant experience (Those with prior experience with shopping malls or F&B industry will have an added advantage)
Design background (preferred)
Visual merchandising experience (preferred)