Marketing Executive

Company Overview:

CaterSpot is a highly profitable, dynamic startup poised to redefine the B2B food delivery market. Based in Singapore, we are gearing up for an exciting phase of international expansion with ambitions to dominate the global market. Our innovative technology tools are designed to help companies streamline and optimise their food ordering processes, making corporate food ordering seamless, efficient, and delightful.

Key Responsibilities:

• Develop and execute digital marketing strategies to increase brand awareness, lead generation, and online sales


• Create, manage, and scale content across social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)


• Plan and maintain a content calendar aligned with product launches, events, and campaigns


• Grow social media audiences organically and via paid media, with a clear focus on conversion


• Ideate and produce creative content, including short-form videos, carousels, and ad creatives


• Manage and optimize paid campaigns (Meta, TikTok Ads, Google Ads) to drive traffic and leads


• Work closely with the sales or e-commerce team to ensure marketing campaigns align with sales goals


• Track and analyze performance metrics (engagement, CTR, lead volume, ROAS, etc.) and generate reports


• Conduct market research, competitor analysis, and stay updated on industry trends


• Assist with other marketing efforts including email campaigns, partnerships, and offline activations

Requirements:

• Diploma or Degree in Marketing, Communications, Business, or a related field


• 1–3 years of experience in marketing, with a strong focus on social media and digital performance


• Proven track record in scaling social media platforms and driving online sales/leads through content and ads


• Strong copywriting and content creation skills (bonus if you’re confident on camera or in editing tools like Canva, CapCut, or Adobe Suite)


• Solid understanding of social media algorithms, digital funnels, and customer behavior online


• Experience with Meta Business Suite, TikTok Ads Manager, Google Ads, and basic SEO


• Data-driven mindset with the ability to analyze and improve campaign results


• Highly organized, proactive, and able to work both independently and as part of a team